Paris, June 2nd 2008 – The New York Times featured Quividi in an article entitled “Billboards That Look Back” by Stephanie Clifford. On its publication date, Saturday May 31st, the article entered the “top 10 most emailed” list. The text included quotes from an interview with one of Quividi’s founder as well as photos and commentary on an ongoing audience measurement installation active at the time in Manhattan.
The article has sparked a lot of inquiries about Quividi and has been syndicated in various forms on both online and printed international media. Further interviews have been solicited by newspapers such as the Washington Post and Abu Dhabi’s The National, as well as by KCBS radio in San Francisco.
Such international media coverage comes at a very timely moment for Quividi, which is entering the North American Market and aggressively expanding its marketing operations worldwide.
Unsurprisingly, some editorial angles have stressed more the “social acceptance” factor of automated audience measurement rather than its technological aspect. In this regard, Quividi would like to state once again that VidiReports has no impact on privacy. The camera images are never watched by anyone. Images are analyzed in-place and in real time by a computer and only quantitative and non-nominal qualitative data are extracted. Those data are automatically aggregated and can not be used to infringe on anyone’s privacy.