Scientifically Measuring Brand Performance at the Point of Sale: a New European Leadership

Quividi and Dialogica recently signed a co-operation agreement that, for the first time, will allow brands to measure scientifically and in a focused way the effectiveness of their marketing strategies at the point of sale. Quividi, a French company, is the world leader in automated out-of-home audience measurement; Dialogica is the Italian leading consulting company for the optimization of brand performance at retail.

Thanks to Quividi’s VidiReports software it is possible to accurately measure:

  • Pedestrian traffic flows
  • Customers’ dwell times
  • Customers’ attention time with respect to a point of interest such as a video display or a shelf
  • Customers’ gender and age bracket
  • Customers’ paths within the point of sale.

The data thus produced are injected by Dialogica into a proprietary modeling system called Myshop in order to determine objectively:

  • The effectiveness of a store’s location
  • The store’s communication potential, i.e., how strong is the store’s attractiveness with respect to a potential customer
  • The number of customers entering the store
  • Store traffic, i.e., where in the store the customers are likely to go
  • The products that most attract customer attention
  • The products that trigger a sale
  • The effectiveness of the sales staff

The entire data set for a store is processed by the model developed by Dialogica and Quividi in order to yield a “potentiality” index. Moving away from the home-made and approximate methods of the past, retailers can now obtain precise answers to questions such as:

  • Is my store in the right location?
  • Is my store attractive to passers-by?
  • Is my in-store communication effective in stimulating and attracting customers?
  • What percentage of passers-by enters the store?
  • Are people who enter the store within my target?
  • How many people look at the items on display?
  • How many people make a purchase?
  • Is my sales team a good fit for the store?

In the domain of marketing analysis, this is the first time that such disparate factors as location, marketing exposure, products and sales team are integrated into a unified model that allows for coherent comparisons of data and that provides objective decision-making criteria for the development of a retail chain.

Myshop is the end result of four years of study and field tests and places Italy and France at the forefront of innovation in the field of decision-making systems for brands and retailers.

All data collection methods are fully compliant with national and international privacy protection laws. The audience measurement devices do not record images or sounds and do not collect personal data.

Dialogica and Quividi’s partners network spans more than 60 countries. In Italy, the technical side of operation is managed by Digilab2000, a company also active in the fields of telemetry, information technology and digital signage. The solutions offered by Dialogica and Quividi have been selected by companies such as Coca-Cola, Perfetti Van Melle, Autogrill, LVMH, Autogerma/Skoda, Marionnaud.

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. For more information, contact Quividi at info [at] quividi [dot] com.

About Dialogica
Dialogica was founded in 1996 with the aim of developing interpretative models of the relationship between a company and its clients. Dialogica is the italian leading consultancy firm on in-store scientific measurement of marketing action effectiveness, and, in general, on development of customer/company alignment programs. For more information, contact Dialogica at matteo [dot] testori [at] dialogica [dot] it.

Introducing VidiGates, Quividi’s Overhead Traffic Counter

Quividi is proud to announce a new addition to its range of audience measurement products and services. VidiGates is an overhead traffic counter designed to measure footfall via a ceiling-mounted video sensor. In keeping with Quividi’s tradition, VidiGates is a lightweight software solution that can run on very inexpensive hardware (including single-core ATOM platforms) and that uses off-the-shelf video sensors such as standard webcams and IP cameras.

VidiGates allows the user to define up to eight virtual “gates” in the camera’s field of view. Gates are easily drawn using a simple, web-based graphical interface. The footfall figures from the user-defined directional gates are available locally in real time; more importantly, the data are also securely uploaded to VidiCenter, Quividi’s data analysis back office, where they integrate seamlessly with the same data management and display facilities used for VidiReports data. Customers can now deploy a number of VidiReports and VidiGates instances and browse their audience and traffic data in the same convenient framework, getting a qualitative and quantitative perspective on their visitors.

Thanks to the same design architecture that made VidiReports the leading solution in Automated Audience Measurement, VidiGates is an extraordinaryly flexible and innovative vertical counting solution. Major highlights include:

  • the ability to analyse the directions which visitors take at key crossroads
  • the use of inexpensive, off-the-shelf hardware, for maximum deployment flexibility
  • remote configuration and administration via a simple web browser
  • secure data upload, storage and analysis in a personal VidiCenter account
  • availability of real-time data for triggering and alerts

Since 2006 Quividi has been setting the industry standard in precision and affordability for Automated Audience Measurement; now, with VidiGates, Quividi is expanding even more the possibilities for Retail Marketing Intelligence.

Singapore, Sydney, Hong Kong, Budapest: Quividi’s late 2010 tradeshow presence

Quividi and its partners will take part to a number of tradeshows in the second half of 2010.

June 15-18th, CommunicAsia (Singapore): Quividi’s partner in the South-East Asia region, DGCT, will present the Quividi solution on the Infocomm-IDA booth.

June 22-24th, Retail Asia Expo (Hong Kong): shortly after, DGCT will be present again at the Retail Asia Expo, with Alioscopy. July 20-21st, Digital Signage World Australia (Sydney): Quividi partner in the APAC region, AIMS Solutions will be meeting Quividi prospects and clients on its booth.

Sept 15-17th, DS Expo Budapest: Signity Networks will be introducing Quividi in Hungary, at the SYMA Sports and Event Center.

Nov 9-10th, Digital Signage World Asia (Singapore): DGCT will once again exhibit the Quividi solution, along with partner Advantech.

Quividi Goes Lighter and Greener

Continuing what has become a yearly tradition, Quividi will again showcase its latest software version in London at Screenmedia Expo 2010. VidiReports V4, scheduled for public release in June 2010, has been completely redesigned to run on dual-core Intel Atom processors and is Quividi’s answer to the ever-increasing availability of lightweight and cost-effective computing platforms.

Customers will now be able to deploy Quividi’s audience measurement software as a standalone solution on a PC costing a fraction of the usual price and requiring even less power and maintenance. Running VidiReports on an Atom-based platform offers the same unsurpassed performance and accuracy of earlier versions with additional advantages such as:

  • the use of very inexpensive hardware
  • an extremely small size for the device, for an easier integration
  • very low power consumption (8W for the CPU) and therefore very low operating costs
  • the possibility of fanless operation

Since 2006 Quividi has been setting the industry standard in precision and affordability for Automated Audience Measurement; now, with VidiReports V4 and the low power consumption of Atom processors, Quividi becomes also the “green” choice for all your automated audience measurement needs.

Over 300 000 TV viewers for Equidia across all PMU points of sales in France

Médiamétrie and Equidia announce they have started delivering out-of-home TV audience reports for the Equidia TV channel across all PMU venues. Equidia is the only French TV channel dedicated to horse racing and it is a subsidiary of PMU, the leading horse betting organisation in Europe. On average, some 310,000 people watch Equidia every day between 1:30PM and 8:00PM in betting venues (bars or dedicated clubs). This audience is being measured via a representative panel of the over 10,000 French venues where Equidia TV is broadcasted.

The “Screen Contact” measurement methodology, designed by Médiamétrie and QUIVIDI, makes it possible to assess the number of contacts for the Equidia TV channels in public venues using Quividi’s automated audience measurement solution. The research plan is completed by a study of horse betters within the venue and by a correlation of the data with the betting stubs which allow for a reliable extrapolation of the panel to the whole network.

Eric Brion, Equidia’s Managing Director, is very positive: « With over 300,000 TV viewers each day in PMU points of sale, our channel proves particularly attractive in these venues; the data shows us the amount of televised material that can be presented and watched there. This audience in public venues comes on top of Equidia’s audience on cable, satelite and ADSL. We can now estimate the real reach of the channel and its global daily contacts».

Laurent Battais, Médiamétrie’s Performance and Cross-média Department director, agrees: « We think it’s crucial that the complete audience of a TV channel such as Equidia be assessed outside of the home. With its expertise, Médiamétrie was able to design an innovative and real-time audience measurement method”. »

Olivier Duizabo, Quividi’s CEO, adds: « We’re pleased of our instrumental role in this key project, which testifies that out-of-home audience measurement is now relevant on a very large scale ».

Screen Contact also delivers in real time every 15 minutes the number of contacts with the Equidia channel. The number of contacts during a day is influenced by the schedule of the races: during the week, as well as during the week-end, the lagest number of contacts occurs during the 2 to 6PM time slot. On Tuesdays and Fridays, when races are held nightly from 8 to 10PM, the peak occurs between 8 and 11PM. On Thursdays, the tiled races which take place up to 9PM induce contacts that gradually decrease in time, much unlike the other days.

The measurements also estimate the gender of the viewers. As it turns out, the viewership is overwhelmingly male, with only 20% of women in the audience.

About Médiamétrie
Médiamétrie is the French inter-professional company specialised in audiovisual and electronic media audience measurement and research. Its vocation is to deliver an audience and performance measurement of the audiovisual and electronic medias with a level of quality that makes it the unique, agreed-upon professional reference for all agents on the marketplace. Founded in 1985, Médiamétrie operates in France and worldwide on Television, Radio, Movie, Internet and New Medias. In 2009, Médiamétrie had a 59M euros (est) turn over.
(Web: www.mediametrie.fr)

About Equidia
Equidia is the TV channel dedicated to all aspects of horse: live horse race broadcasting, magazines, horse sports, documentaries, movies… Equidia is available on CanalSat, Numericable, ADSL and 3G mobile phones.
(Web : www.equidia.com)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places in real-time. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet.
(Web : www.quividi.com)

PilotTV deploys the Quividi solution across its networks

Pilot TV (Taipei, Taiwan), Quividi (Paris, France), and DiGital Content Technologies – DGCT (Singapore) announce they have signed an agreement to measure PilotTV’s screen networks in Taiwan using Quividi’s audience measurement solution. PilotTV currently operates more than 3600 screens in 3 majors Digital Signage networks: in FamilyMart convenience stores, in a worldwide chain of quick service restaurants and in Kaoshiung MRT (a rapid rail transit system). Quividi’s VidiReports solution will be embedded in PilotTV’s Linux based players in order to measure a significant sample of PilotTV’s screens.

PilotTV is one of Taiwan’s largest screen network operators, active in venues such as retail shops, quick service restaurants and transportation networks. In 2009, PilotTV screens attracted over 78 million viewers each month and hosted material from brands such as China Airlines, Coca Cola Taiwan, King Car Co. Ltd, Kimberly Clark Taiwan, Nestle Taiwan Ltd, Morinaga & co Ltd, Taiwan Tobacco & Liquor Corporation.

Quividi is the leading provider of automated audience measurement solutions, with customers in over 30 countries worldwide; large and small retailers, malls, restaurants and bars, transportation hubs, business centers are examples of venues measured by Quividi. Quividi’s software is easy to deploy on existing video players and requires a simple webcam; it delivers the key metrics needed to assess the real impact of communication vehicles including the opportunities to see, the number of actual viewers, their dwell and attention time, as well as their gender and age class. No image and no uniquely identifiable data are ever recorded, thus respecting viewer’s privacy. The anonymous audience data are stored on Quividi’s robust datamining platform, which allows customers to securely access their audience metrics at any level of detail and over any period of time. PilotTV has been using Quividi’s audience measurement solution in five FamilyMart stores since May 2009 and has been able to precisely assess the impact of its screens and media in each venue. “We were able to fully test Quividi’s solution and have appreciated its robustness and the rich set of metrics it delivers”, says Mac Ma, PilotTV’ CEO.

pilottv_screens“We’re very pleased to have a leading operator such as PilotTV deploy our solution across its several networks”, says Olivier Duizabo, Quividi’s CEO. “We have had an excellent working relationship with PilotTV since the beginning of project and we look forward to reaching even further in fulfilling the maximum potential of PilotTV’s media channel”.

“This agreement is demonstrating the growing interest for audience measurement in the Asian region”, added Laurent Fabry, the CEO of DiGital Content Technologies that acted as a Quividi Value Added Reseller. With their impressive Digital Signage network and strategy, PilotTV fully understood the need for a relevant demographic analysis of their audience. The garnered data will be used internally, as a part of a permanent quality control process, and it will constitute a proof of viewership for the customers”

About Pilot TV
PilotTV is part of Chi Mei Group – Chi Lin Technology Investment Media Corporation, headquartered in Taipei, Taiwan. PilotTV is one of Taiwan’s largest screen network operators, with over 3,600 screens installed in places such as retail locations, quick service restaurants, and transportation networks. PilotTV provides advertising services as well as interactive digital media solutions and integrated marketing strategy services. PilotTV has a proven track record of high-impact advertising campaigns via their nationwide digital Signage network. (Web: www.pilottv.com.tw)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places in real-time. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)

About DGCT
Digital Content Technologies, Pte Ltd (DGCT) is a service provider of media related software solutions including Media Asset Management and Digital Out-Of-Home/Digital Signage, and is a Quividi Strategic Partner in the South-East Asia region. DGCT is headquartered in Singapore with customers in Singapore, Taiwan, Hong-Kong and India. (Web : www.dgct.com)

Quividi forms a strategic partnership with StoreStream Metrics

StoreStream Metrics and Quividi announce they have formed a strategic partnership in North American to help digital media network owners and/or operators bring quantitative intelligence and analysis to maximize or optimize the media value of their digital communication strategies. Jointly, they will offer a platform and a methodology to analyze human behavior in front of out-of-home displays and to fine-tune the efficacy of the associate communication strategy.

Quividi, the leading international audience measurement company with over 60 customers in 20 countries worldwide, provides a software solution that uses video analytics to count and qualify viewers with respect to a point of interest (such as screens, posters, end caps, windows, etc.). Easy to deploy and sporting extremely fast reactivity, Quividi’s solution delivers the key metrics needed to assess the real impact of communication vehicles; metrics include the number of opportunities to see, the number of actual viewers, their dwell time, attention time, and optionally their gender and age class. Quividi’s back-office offers a robust data mining platform, easily customizable to aggregate and display the metrics at various levels of detail and over specific periods of time; over 160 million audience events coming from over 400 sites are currently accessed and used by Quividi’s customers on the platform.

Storestream Metrics is a consulting and analysis firm founded by Adrian Weidmann, an industry veteran with extensive experience with some of the largest Digital Signage companies in North America, in particular in retail environments. Adrian Weidmann has developed a unique methodology and process using patent-pending algorithms to project the business feasibility (ROI) of a proposed network. Additionally, further designs provide quantitative intelligence to optimize the value of the published media. Adrian Weidmann recently co-authored the popular “Lighting Up the Aisle, Principles and Practices for In-Store Digital Media”; the book highlights key insights for successfully deploying a customer-centric in-store digital media network with a particular focus on the importance of measuring and optimizing impact.

Quividi and Storestream Metrics plan to build on their successful experiences and assist retailers and network owner/operators with their deep insight and recommendations. “Our working relationship has been fantastic. We share our attention to detail and reliability. The integrity of the data that the Quividi solution provides reassurance and comfort. These metrics fit in perfectly with our modeling and business intelligence framework and have helped us deliver very precise and effective recommendations”, says Adrian Weidmann. “The strong retail and media experience that Adrian has accumulated in his career help retailers put the audience metrics delivered by our solution into perspective and make informed business decisions”, adds Olivier Duizabo, Quividi’s CEO. “We’re very pleased to be teaming up with one of the most respected consultants and establish our presence in the US in a solid way”.

Quividi and Storestream Metrics will be jointly exhibiting at the upcoming Digital Signage Expo in Las Vegas, Feb 24-25th, 2010, on booth H19. By appointment only, they will be providing an exclusive report entitled “Quantitative Trend Analysis of Digital Signage Viewing Behavior”.

About StoreStream Metrics
StoreStream Metrics, LLC provides quantitative intelligence of media at retail. StoreStream Metrics specializes in the communication strategy, measurement, valuation, optimization, validation and business modeling of integrated ‘digital signage’ systems. By incorporating a disciplined process and utilizing a proprietary, patent-pending digital media network ROI modeling software- EVAlidate©, their process provides the foundational business intelligence to allow you to make educated business decisions based upon quantitative and validated data. Our team of industry veterans can provide the design and workflow strategies and help select, implement and operationalize the resulting digital media network and its supporting business model. (Web: www.storestreammetrics.com)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)

ISE, Digital Signage USA, POPAI, Screen Expo London: Quividi’s spring 2010 conference presence

Quividi will participate in a number of tradeshows and conferences in Spring 2010.

February 1st – 4th: Quividi’s strategic partner in France, Médiamétrie, will be part of the high-level set of speakers assembled for the ISE DOOH conference. Valery Rochard, a director of Médiamétrie, will be speaking on Feb 1st on “Measure, Analyze and Compare – What Agencies Really Think of Today’s DOOH Metrics”.
On the floor, Quividi’s solution will be demonstrated at several booths, in particular with Vislogix (booth 12G84) and with Radiant Manufacturing (booth 12A42). Quividi’s staff will also be available to meet partners.
February 24th – 25th: Quividi, rapidly consolidating its presence in the North American market, will again participate in the Digital Signage Expo in Las Vegas.
Come meet Quividi at booth H19; don’t forget to book a personal meeting with us and you will receive a sealed exclusive report entitled “Quantitative Trend Analysis of Digital Signage Viewing Behavior”! To reserve a slot, please contact us at info@quividi.com.
March 30th – April 1st: Quividi will celebrate its strategic partnership with the leading European POP material manufacturer, Media 6 at the Marketing Point de Vente tradeshow in Paris. On booth E22 you’ll be able to see Quividi’s audience measurement and message targeting solution seamlessly integrated within a top-of-the-line classical POP installation.
May 4th – 5th: Quividi will this year again exhibit at the Screen Expo tradeshow, in London, UK, the leading European tradeshow for Digital Signage. Details to follow.