Month: February 2010

StoreStream Metrics and Quividi announce they have formed a strategic partnership in North American to help digital media network owners and/or operators bring quantitative intelligence and analysis to maximize or optimize the media value of their digital communication strategies. Jointly, they will offer a platform and a methodology to analyze human behavior in front of out-of-home displays and to fine-tune the efficacy of the associate communication strategy.

Quividi, the leading international audience measurement company with over 60 customers in 20 countries worldwide, provides a software solution that uses video analytics to count and qualify viewers with respect to a point of interest (such as screens, posters, end caps, windows, etc.). Easy to deploy and sporting extremely fast reactivity, Quividi’s solution delivers the key metrics needed to assess the real impact of communication vehicles; metrics include the number of opportunities to see, the number of actual viewers, their dwell time, attention time, and optionally their gender and age class. Quividi’s back-office offers a robust data mining platform, easily customizable to aggregate and display the metrics at various levels of detail and over specific periods of time; over 160 million audience events coming from over 400 sites are currently accessed and used by Quividi’s customers on the platform.

Storestream Metrics is a consulting and analysis firm founded by Adrian Weidmann, an industry veteran with extensive experience with some of the largest Digital Signage companies in North America, in particular in retail environments. Adrian Weidmann has developed a unique methodology and process using patent-pending algorithms to project the business feasibility (ROI) of a proposed network. Additionally, further designs provide quantitative intelligence to optimize the value of the published media. Adrian Weidmann recently co-authored the popular “Lighting Up the Aisle, Principles and Practices for In-Store Digital Media”; the book highlights key insights for successfully deploying a customer-centric in-store digital media network with a particular focus on the importance of measuring and optimizing impact.

Quividi and Storestream Metrics plan to build on their successful experiences and assist retailers and network owner/operators with their deep insight and recommendations. “Our working relationship has been fantastic. We share our attention to detail and reliability. The integrity of the data that the Quividi solution provides reassurance and comfort. These metrics fit in perfectly with our modeling and business intelligence framework and have helped us deliver very precise and effective recommendations”, says Adrian Weidmann. “The strong retail and media experience that Adrian has accumulated in his career help retailers put the audience metrics delivered by our solution into perspective and make informed business decisions”, adds Olivier Duizabo, Quividi’s CEO. “We’re very pleased to be teaming up with one of the most respected consultants and establish our presence in the US in a solid way”.

Quividi and Storestream Metrics will be jointly exhibiting at the upcoming Digital Signage Expo in Las Vegas, Feb 24-25th, 2010, on booth H19. By appointment only, they will be providing an exclusive report entitled “Quantitative Trend Analysis of Digital Signage Viewing Behavior”.

About StoreStream Metrics
StoreStream Metrics, LLC provides quantitative intelligence of media at retail. StoreStream Metrics specializes in the communication strategy, measurement, valuation, optimization, validation and business modeling of integrated ‘digital signage’ systems. By incorporating a disciplined process and utilizing a proprietary, patent-pending digital media network ROI modeling software- EVAlidate©, their process provides the foundational business intelligence to allow you to make educated business decisions based upon quantitative and validated data. Our team of industry veterans can provide the design and workflow strategies and help select, implement and operationalize the resulting digital media network and its supporting business model. (Web: www.storestreammetrics.com)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)