Quividi introduces the Briefs, the data-crunching customized reports

Quividi announces it has just introduced a new powerful reporting module in its online back-office solution, VidiCenter. This module lets customers receive regular reports, called Briefs, fully tailored to their needs and capable of advanced, automated data crunching.

The VidiCenter customers have enjoyed since 2008 the most complete charting module dedicated to audience data on the market. They can consult dashboards grouping charts and tables, customize each of them with up to 300 types of charts and tens of charts options. With its structured workflow process, the new Briefs module goes several steps further since it now makes it possible to:

  • define report templates whose branding, page layout and file format (Adobe PDF, Microsoft Excel, Microsoft Powerpoint, etc) exactly match the will of the customer;
  • automate the generation and distribution of the reports based on the template, either on a regular basis (every week, month) or on demand;
  • inject third party data or modeling information into the reports for correlation, extrapolation, layout of data on maps, etc.;
  • compare data with earlier ones or with benchmark series;
  • get a human reviewer to validate and comment data where needs be.

“We’ve listened to our most demanding customers for the design of this module”, says Olivier Duizabo, CEO. “With so much automation and customization now available in a few clicks, our customers are going to enjoy complete, yet affordable reports that will help them make the most of their audience and traffic data”.

The Briefs reports are available as an option to Quividi’s Starter Pack and Network Pack customers and could look like this example (PDF format).

Quividi to be featured in 6 tradeshows and seminars in the fall 2011

Quividi will be on demonstration at the following tradeshows

Sept 9th, Advantech Solution Days (Bangkok, Thailand): Alioscopy, a leader in glass-free 3D screens will demonstrate why its screens capture more attention than standard ones.

Sept 13-15th, Retail expo & conference (Melbourne, Australia): Retail Engine, with its rich experience of the Quividi solution, will present some digital and non digital media measurement cases.

Sept 20th-23rd, IFTM Top Travel (Paris, France): Quividi will be one of the few promising technologies for the travel industry selected by Amadeus, as part of the Odyssée Numérique booth. The Quividi management will be meeting the press and customers at this international event.

October 9-13th, Infocomm Middle East – Gitex (Dubai, UAE): Quividi and Sharp will announce their partnership at this major regional show.

October 16th : shortly after, Sharp will be introducing Quividi to all of its Asian resellers during its Singapore seminar.

Nov 22-24th, IFM (Paris, France): back in Paris, Cameleon will be demonstrating how it integrated Quividi in its inshelf fixtures for some major brands.

Sydney, Hong Kong, Orlando, London: Quividi’s June 2011 tradeshow presence

Quividi and its partners will take part to a number of tradeshows in June 2011

June 9-10th, Digital Signage World Sidney (Australia): Quividi will be featured on the AIMS Media‘s booth.

June 14-16th, Retail Asia Expo (Hong Kong): shortly after, Pathcount Systems Asia will feature Quividi in a series of POS materials.

June 14-16th, Infocomm Las Vegas (USA): Quividi will be on the Viewsonic‘s booth, integrated on one of its screens.

June 29-30th, The Instore Show (UK): Resus Digital Signage will be representing Quividi at this show.

AUA: CPM in Disguise

DPAA’s (formerly OVAB) guidelines remain as actual today as when they were released two years ago. In particular, the concept of AUA (Average Unit of Audience) remains the most comprehensive attempt to put forth a “new” currency for digital signage screens.

Yet, adoption of the AUA as an indicator of performance has been slow and tentative, certainly also because of a certain inertia towards yet another metric/acronym/methodology in the media world. However, it turns out that the AUA is in most cases just a simple dress-up of a much more familiar and established metric, the CPM.

Quividi would like to share with you a short paper where we show that AUA and CPM are linked by a simple relation of inverse proportionality. You can find the document here and you can freely distribute it with mention of Quividi’s copyright.