An innovative use of Quividi in TV media research

While the Quividi solution is mainly used for audience measurement and retail metrics in out-of-home places, there are some customers making innovative uses of our solution that is worth knowing about. Even more so when such research project received the prestigious Grand Prix at The 2012 Media Research Group (MRG) Awards, a few weeks ago.

Congrats then to Cog Research and Thinkbox who designed and implemented the ‘Screen Life: the view from the sofa’ research project, whose point was to understand the engagement of members of households used to watching TV while interacting with their smartphone or tablet – a growing tendacy also called multi-screening.

The 20 voluntary households which took part to the research were hosting several cameras installed in their loundge:

  • several cameras were recording how people behaved in their living room and helped researchers visually identify what people were doing and provide typical footage for the final report;
  • one camera was feeding a local computer running Quividi’s VidiReports, which detected when people in the room were looking towards the TV set and computed precise attention time (as a reminder the Quividi solution never records any video – see the privacy statement).

The study demonstrated that people in the sample were more likely to stay in the room or not change the channel during the ad break if they were multi-screening. As Neil Mortensen, Thinkbox’s Research and Planning Director, puts it: “Multi-screening is a huge benefit and opportunity for TV advertisers (…). It encourages people to watch more TV and more ad breaks and does not adversely affect ad recognition, and viewers now have the ability to act on what they see immediately”.

Sources:

Quividi launches marketing campaign and new YouTube channel


Paris, Sept 17th 2012 –
Quividi is inaugurating a new marketing campaign aimed at over 3,500 professionals in the field of marketing at retail and digital signage. Each addressee of the emailing is invited to visit a page explaining the benefits of the Quividi solution or of VidiCube for its business.

In parallel to this initiative, Quividi is inaugurating its channel on Youtube (http://www.youtube.com/quividiam) with a series of videos explaining how its solutions work and how they’ve been put into use.

Why the Quividi solution for Digital Signage Operators?

Real time metrics to measure and reinforce the impact of your network

The Quividi solution is a simple software add-on to your digital signage network, designed to deliver a rich set of audience metrics. By just placing a standard video sensor on top of your screens, you’ll get to know :

  • your potential audience (Opportunities To See),
  • the real number of on-lookers,
  • their gender and age group,
  • how long they stay around and look to your screens.

Using state of the arts video analytics algorithms, the process records no image, no video and only delivers anonymous statistics.

Results are delivered in a private online dashboard and reveal global trends and interesting comparisons between demographics, sites, screens, business periods and more. The solution can also deliver campaign reports by just crossing results with your proof of performance reports.

At last, you will take advantage of Quividi’s exceptional speed and accuracy to get your loops to react in real time to the composition and behavior of your audience.


Benefits for Digital Signage Operators

  • Designed to run on your existing player with standard webcams, under Windows or Linux.
  • Infrastructure and licensing plans are adapted to small sample approaches as well as large deployments.
  • Consistent with the DP-AA (formerly OVAB) audience measurement guidelines.
  • With over 200 digital signage networks already measured, the Quividi solution has been nammed market leader by the authoritative DailyDOOH publication.

 Get a quote !

mail_icon Enquire by email
phone_icon Call +33 1 40 33 19 65

 More info

“The quality and depth of the reporting enables us to continually maximise the effectiveness of our content.”
Sarah Merrigan, Client Services Mgr – Realisation

Why the Quividi solution for integrators?

Real time metrics to measure and reinforce the impact of Digital Signage networks

The Quividi solution is a simple software add-on to your digital signage network, designed to deliver a rich set of audience metrics. By just placing a standard video sensor on top of your screens, you’ll get to know :

  • your potential audience (Opportunities To See),
  • the real number of on-lookers,
  • their gender and age group,
  • how long they stay around and look to your screens.

Using state of the arts video analytics algorithms, the process records no image, no video and only delivers anonymous statistics.

Results are delivered in private online dashboards in the cloud and reveal global trends and interesting comparisons between demographics, sites, screens, business periods and more. The solution can also deliver campaign reports by just crossing results with proof of performance reports.

At last, you can take advantage of Quividi’s exceptional speed and accuracy to get loops to react in real time to the composition and behavior of the audience.

VidiCenter_dashboard_english_zoom

Benefits for integrators

  • Designed to run on existing player with standard webcams, and with any CMS player, under Windows or Linux.
  • Infrastructure and licensing plans are adapted to small sample approaches as well as large deployments.
  • Manage the information presented to the various stakeholders by easily creating specific dashboards.
  • Get results immediately and alerts in case of anomaly.
  • With over 200 digital signage networks already measured, the Quividi solution has been nammed market leader by the authoritative DailyDOOH publication.

 Get a quote !

mail_icon Enquire by mail
phone_icon Call  +33 1 40 33 19 65

 More info

“Ease of integration and the depth of reporting analysis made Quividi an obvious partner.”
Hugh Coghill-Smith, Sales and Marketing Director – OneLan

Dailydooh considers Quividi leader of the audience measurement market

DailydoohParis – Aug 24th 2012. In a post called “Sorry @IntelAIMSuite, @Quividi Are The Market Leaders”, the most influencial digital signage online magazine asserts that in spite of a lesser share of voice than its behemoth competitor, Quividi is the most widely used solution in measuring the audience of digital signage networks.

Editor-in-Chief Adrian Cotterill, makes the point that out of the 44 CEOs from the leading Digital Signage industry he has interviewed, half a dozen are using the Quividi solution to measure their audience.

“Quividi has indeed measured over 180 digital signage networks across 36 countries since its inception” says Olivier Duizabo, Quividi’s CEO. “We’ve been able to experience many different situations and requirements which have helped us improve our solution for the benefit of our customers. We are confident that more and more major networks will be deploying our solution in the next 12 months”, he adds.

Why VidiCube for Brands?

VidiCube: The turnkey device for successful shopper marketing research projects

 

VidiCube is an all-in-one audience and traffic measurement device designed to fit a wide range of missions: measuring attention and dwell time of passers by, counting and analyzing traffic patterns, qualifying visitors by gender and age, counting audiences of any point of interest or media.Coming as a diminutive, mobile device equipped with a discrete long range video sensor, it embeds top of the art video analytics algorithms which detect, track and qualify viewers, while fully respecting their privacy.The rich set of metrics are delivered in a private online dashboardwhich can be easily customized.Data can also be exported and mixed with 3rd party data such as sales data, for insightful performance indicators, or delivered upon request in branded reports.

Benefits for Brands

  • Easy to hide on a shelf or behind a display, VidiCube helps analyze shopper behavior and highlight differences between demographic profiles.
  • Mix traffic, audience and sales data to identify hot spots and efficient communication tools.
  • Compute ROI and optimize your trade marketing budget.
  • Top FMCG companies such as P&G, Coca-Cola, Perfetti van Melle, Heineken, etc have already relied on Quividi’s solutions to successfully manage innovative projects.

  Get a quote !

mail_icon Enquire by email
phone_icon Call +33 1 40 33 19 65

  More info

“Quividi has enabled us to understand our clients’ customer behavior like never before.”
Craig McKay, Account Director – CPM Australia

Why VidiCube for POP Manufacturers?

VidiCube: The turnkey measurement device that helps you prove your displays’ impact

VidiCube is an all-in-one audience and traffic measurement device designed to fit a wide range of missions: measuring attention and dwell time of passers by, counting and analyzing traffic patterns, qualifying visitors by gender and age, counting audiences of any point of interest or media.Coming as a diminutive, mobile device equipped with a discrete long range video sensor, it embeds top of the art video analytics algorithms which detect, track and qualify viewers, while fully respecting their privacy.The rich set of metrics are delivered in a private online dashboard which can be easily customized.Data can also be exported and mixed with 3rd party data such as sales data, for insightful performance indicators, or delivered upon request in branded reports.

Benefits for POP Manufacturers

  • Take advantage of the VidiCube small size and autonomy to equip a sample of your materials, Digital media in-store, POS Displays and visual merchandising. No IT integration needed.
  • VidiCube gives you hard facts to pick up the best placement and design for your products.
  • Deliver insightful reports and charts to your customers to help them understand the impact of their in-store communication and help them compute its ROI.
  • Already adopted by top FMCG brands such as Coca Cola, P&G and Heineken for their POP materials.

  Get a quote !

mail_icon Enquire by email
phone_icon Call +33 1 40 33 19 65

  More info

“Quividi has enabled us to understand our clients’ customer behavior like never before.”
Craig McKay, Account Director – CPM Australia

Why VidiCube for Field Marketing Service Agencies?

VidiCube: The turnkey measurement device for convincing reports on your in-store promotions

 

VidiCube is an all-in-one audience and traffic measurement device designed to fit a wide range of missions: measuring attention and dwell time of passers by, counting and analyzing traffic patterns, qualifying visitors by gender and age, counting audiences of any point of interest or media.Coming as a diminutive, mobile device equipped with a discrete long range video sensor, it embeds top of the art video analytics algorithms which detect, track and qualify viewers, while fully respecting their privacy.The rich set of metrics are delivered in a private online dashboard which can be easily customized.Data can also be exported and mixed with 3rd party data such as sales data, for insightful performance indicators, or delivered upon request in branded reports.

Benefits for Field Marketing Service Agencies

  • Requiring no IT integration or technical expertise, no Internet connection, VidiCubes can be deployed in short delays.
  • Mix traffic, audience, coupon and sales data to demonstrate your promoters’ impact.
  • VidiCubes can be acquired to be used across all your campaigns, or rented for bespoke one-off projects.
  • Benchmark stores and promoters in automated reports.

  Get a quote !

mail_icon Enquire by email
phone_icon Call us on +33 1 40 33 19 65

  More info

“Quividi has enabled us to understand our clients’ customer behavior like never before.”
Craig McKay, Account Director – CPM Australia

Why VidiCube for Communication Agencies?

VidiCube: The turnkey measurement device that assesses the impact of your campaigns

 

VidiCube is an all-in-one audience and traffic measurement device designed to fit a wide range of missions: measuring attention and dwell time of passers by, counting and analyzing traffic patterns, qualifying visitors by gender and age, counting audiences of any point of interest or media.Coming as a diminutive, mobile device equipped with a discrete long range video sensor, it embeds top of the art video analytics algorithms which detect, track and qualify viewers, while fully respecting their privacy.The rich set of metrics are delivered in a private online dashboard which can be easily customized.Data can also be exported and mixed with 3rd party data such as sales data, for insightful performance indicators, or delivered upon request in branded reports.

Benefits for Communication Agencies

  • Requiring no IT integration or technical expertise, VidiCubes can be deployed in short delays.
  • Real time online reporting delivers early trends to help fine-tune your message and prepare insightful reports to your customer.
  • VidiCubes can be acquired to be used across a wide range of situations and customers or licensed for a punctual campaign.
  • The Quividi solution also empowers fun, buzz-generating campaigns making use of the real-time demographic analysis of your audience.

  Get a quote !

mail_icon Enquire by email
phone_icon Call +33 1 40 33 19 65

  More info

“The quality and depth of the reporting enables us to continually maximise the effectiveness of our content.”
Sarah Merrigan, Client Services Manager – Realisation