4.6 seconds : the average attention time in digital signage

4.6 seconds : this is the average attention time that you could expect from viewers as they pass by screens. Quividi defines attention time as the duration during which a viewer had his faces turned towards the screen. This leaves little time no time to engage into long story telling, but more than enough to make an impact.

By construction, this value… is an average, as some screens can have an average attention as low as 1.5 sec, and others as high as 27 seconds.

This example is one of many that will be revealed in a benchmarking study that Quividi is preparing. Indeed, Quividi has been measuring over 150 screen networks since 2008 and 96 of them have accepted to contribute some anonymous data to a benchmark panel that we have created. This panel was built in such a way that no participating network would overwhelm others and each data point would be generated from a minimum of 8 screens coming from a minimum of 4 networks, thus ensuring both representativity and confidentiality, over 30M people from all around the world.

When it is published, the study will cover 18 typical situations, from a mix of 8 types of venues and 5 types of screen placements. The available data will consist of:

  • the number of average daily viewers,
  • average screen visibility ratio (ie percentages of by-passers taking a look to the screen)
  • the average demographic breakdown (by gender & age group)
  • the average attention and dwell time

Stay tuned for more information.

Quividi opens US office

Starting February 2014, Quividi has started its operations in the USA, with the opening of a sales and support office in the Silicon Valley. Quividi’s CEO, Olivier Duizabo, is leading this effort in order to expand the company footprint in North America, drive local partnerships and hire a dedicated team.

“We are the global leaders in automated audience measurement, with a strong reach in Europe, Asia and Pacific, but we had not allocated much resources on the American market up until now. North America is the first market in the world in our industry and Quividi is making a long-term commitment to expand our business there”, says Olivier Duizabo. “Being in California also puts us closer to the latest innovation around the world and gives us better access to capital to further accelerate our growth”.

Quividi Inc.’s headquarter is located at

440 N. Wolfe Road
Sunnyvale, CA
94085 USA

Phone: +1 415 518 1520

 

Quividi demonstrates Shopper Analytics Experience at MPV Paris

Quividi teams up with Amoobi and Digital-One to demonstrate Shopper Analytics at Marketing Point de Vente for Luxury & Beauty, Banks, Showrooms & Dealerships (Telecoms/Automotive…) and CPG companies.

From April 1-3, Quividi exhibited at the MPV Retail Show in Paris with partners Amoobi and Digital One.

MPV is the event for retail marketing professionals and is organized every year in Paris by Reed Expositions on behalf of POPAI France. This business event brings together all the professions involved in analyzing, triggering and facilitating the act of buying for the shopper, with more than 15,000 visitors for the 258 exhibitors. For 31 years, MPV has identified market trends and moved with the evolution of large companies.

With the evolution of online and mobile commerce, brands and retailers are working on reinventing the store of the future: during that process they need to validate if a given physical layout works well with their client, as well as to what promotional strategy works (what is the optimum content strategy whether in Digital Signage, POP, window dressing etc.)

Quividi demonstrated during the event the capabilities of its VidiReports and VidiGates technologies in order to provide an accurate count of visitors at various points inside the stores, the demographic targets as well as the attention towards specific points of interest, whether a screen, POP material, a shelf, or  windows. Combined with data gathered from other sensors such as Amoobi’s, this information remains completely anonymous and no personal data is ever recorded, yet provides a new level of intelligence onto how consumers flow in the store, how they shop, what they pay attention to, and on the efficiency of a new layout or a given promotional strategy . Those numbers can be correlated with sales number to provide unique insights on the attractiveness, the effectiveness, the customer loyalty at the point of Sales and allow a fine understanding on what can be done to improve the shopper’s experience and optimize the store operations.