Campaign Intelligence is the most advanced analytics tools for analyzing the performance of DOOH and digital signage campaigns.
Via a series of dedicated dashboards, benchmarks, methods and scores, it provides not only the main KPIs of a series of contents (# of plays, # of watchers, attention time), but more crucially explanations on how good each content was.
What are the benefits ?
Understand
Understand how well a campaign performed, globally and with its target audience, down to each individual content.
Optimize
Learn how to optimize the subsequent campaigns.
What are the use cases ?
Insights for Network Operators
Network operators gather deep insights on what type of content works best on their screens and why, and can advise their announcers
Insights for Media Planners
Media planners get scores, cost per contact data and targeting possibilities that are in line with other digital media
Insights for Creative Agencies
Creative agencies can build a coherent strategy on how to create the most impactful digital signage campaigns
What is included in this pack?
In-depth Dashboards
Access to specific in-depth live dashboards that focus on the performance of a campaign, along 3 axis (contents comparison, performance over time, performance over site), with specific visual charts
Benchmark
Benchmark of each content with other content that ran in similar conditions for the main KPIs
Scoring
Scoring for each content wrt. its ability to reach the correct demographic target
Clear Summaries
Summaries in plain English of the key learning for easy sharing
Activation of all needed APIs
This add-on comes with the activation of the CMS Audience per Content and Verification APIs, that makes it possible for the CMS to communicate with a 1/10th second precision the content that it is playing, for Campaign Intelligence to later do its advanced computations.
How does this add-on differ from the Audience per Content add-on?
The Audience Per Content add-on focuses on delivering the main KPIs in an easy-to-read one-page report.
By contrast, Campaign Intelligence provides in-depth analysis of the performance of each content, including watchers per play, fit to target, uplifts vs model, etc.
