The Audience Per Content (APC) Pack is the next frontier for Proof Of Play (PoP) reports, which it completes with solid audience data: how many watchers and Opportunities To See did a campaign get and what was the average demographic breakdown.
With its native integration with dozens of CMS taking place at the player level, Quividi ensures very precise analysis (as opposed to average calculations performed server-side that mask real trends)
This pack includes:
With the Audience Per Content pack:
The Audience Per Content Pack focuses on delivering quantitative KPIs in an easy-to-read one-page report.
By contrast, Campaign Intelligence provides a qualitative analysis of the performance of each content, including watchers per play, scores, fit to target, uplifts vs model, etc.
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