Axiomtek – a world-renowned leader relentlessly devoted in the research, development and manufacture of series of innovative and reliable industrial computer products of high efficiency – is pleased to announce its collaboration with Quividi, the leading audience and campaign intelligence platform for DOOH and digital signage – to enable retailers and brands test, measure, monetize and optimize contextualized content on in-store screens. The combination of Axiomtek’s advanced signage products with Quividi’s AI and audience measurement platform enables brick-and-mortar retailers to create unique in-store communication experiences that increase shopper engagement and sales.
“We are happy to integrate Quividi’s smart audience platform with our signage player products to ease the challenges our customers face when developing and deploying intelligent retail communications through the use of signage technologies. Quividi’s real-time data drives personalized shopping experiences and increases conversion. Through this integration, we are providing great capabilities not only for retail but also for the corporate, banking, transportation, and hospitality segments to deliver seamlessly compelling and valuable content to targeted audiences,” says Irene Huang, the business development manager of Intelligent Retail Solution Division at Axiomtek.
Commenting on the occasion, Ivan Del Muro, Global Business Development Director at Quividi said: “We are glad to partner with Axiomtek and provide retailers with actionable real-time analytics. With AMP Indoor and AMP Outdoor, Quividi provides a unique audience measurement suite that gives a holistic view of all retail audiences and helps address shoppers with the most relevant content to drive sales.”
Featuring fanless operation and compact size, Axiomtek’s Quidivi-compatible DSP501-527 and DSP511 digital signage players are designed for advertising and in-store communication, allowing retailers to leverage retail media, artificial intelligence, and digitalization to create engaging shopper experiences. Retailers use Quividi’s data to understand and optimize the performance of their in-store communications and monetize their screens’ footfall with advertising. For indoor screens, Quividi’s computer-vision solution measures the footfall and dwell time in real-time, as well as the number of watchers, watchers’ demographics and attention time. For shop windows and outdoor screens, Quividi also measures the number of vehicles broken down by type and color.