Presensia and Quividi invent the first gender-aware fragrance dispenser

Presensia and Quividi announce that they have developed TargetScent, an innovative solution that makes it possible to dispense fragrances according to the gender of a potential customer.

TargetScent is composed of a Scentys4 dispenser controlled by Quividi’s VidiReports. Scentys4 is a compact fragrance dispenser recently released by Presensia, which can diffuse up to 4 different scents up to a 5-meter distance. Scentys uses a patented technology for fully dry diffusion (no liquids, anti-allergenic, no contact with the users’ skin, controlled concentration of perfuming materials). The Scentys4 dispenser can be completed with a screen that shows the video clip relative to the dispensed fragrance.

TargetScent’s controlling engine is a small computer running Quividi’s VidiReports software. VidiReports detects human faces in the vicinity of the dispenser, estimates the corresponding gender of prospective customers and sends that information to the Scentys4 dispenser, which instantly selects the appropriate fragrance. A small webcam sends a live video feed to VidiReports, which analyses it in real time, without recording any image nor extracting any personal information. Anonymous statistics are logged to measure the impact of TargetScent. VidiReports can be easily configured to set the prefered detection distance and the strategy to be employed when several faces are detected.

TargetScent in situ « This scent marketing tool is a world’s first », says Clément Jeanjean, Presensia’s CEO. « It combines in a simple and efficient way the latest progresses in message targeting and the maturity of a scent marketing technology which has been adopted by many well-known perfume, cosmetics and wine and spirits brands ».

« With Presensia, we have developed a new application of the targeted marketing offered by our live audience measurement technology », », adds Olivier Duizabo, Quividi’s CEO. « We’re empowering a new generation of in-store marketing tools that embed measurement, adaptation and interactivity capabilities similar to what exists on the Internet ».

TargetScent was first introduced at the Beyond Beauty Paris tradeshow, October 5-7th 2008, and has been showcased on the TV magazine Nouvo (in French), from Swiss broadcaster Télévision Suisse Romande.

TargetScent is already available at Presensia and its partners.

About Presensia

Presensia is a French start-up active in interactive scent dispensers. Its Scentys range of products, introduced in 2006 with the first all-in-one olfactive screen, delivers retail and training applications for the professionals in the perfume, cosmetics, food and wine and spirits industries. Scentys makes it possible to ease and improve the contact between the products’ inner perfume or aroma and the customers. The latest Scentys solutions also address the fast-growing needs of mood marketing. Amongs Scentys customers are Christian Dior, Givenchy, Lancôme, Armani, Yves Saint-Laurent, Estée Lauder, Moët&Chandon, Hennessy, Courvoisier, Max Havelaar… With the support from OSEO, the Ile-de-France region and Scientipole Initiative, Presensia received the Grand Silver Medal of Paris city in 2007 and the « Most Unique Achievement Award » of the Scent Marketing Institute in New York in 2008.
www.presensia.com

About Quividi

Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on proprietary image processing technology, Quividi offers outstanding software solutions that can be installed on a wide range of platforms and, most notably, on standard digital signage players. Quividi’s software accurately measures and qualifies the audience of any communication support; real-time data allow the medium to adapt its content to the instantaneous audience profile. Quividi actively collaborates with all the actors involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies; the common goal is to turn point-of-sale and out-of-home marketing into the next “big media”.
www.quividi.com

250 boutiques from a leading cell phone operator deploy Quividi’s audience measurement solution

How many visitors are walking past a screen, taking a look to a message, taking a product in and finally purchasing it?

The integration of Quividi’s VidiReports software into Supertec’s smart in-store fixture, called iPresentoir®, has won over the largest cell phone operators in France, which will equip its 750 boutiques with this state-of-the-art in-store marketing solution.

Quividi and Supertec thus officialize a cooperation started in 2006, and whose aim is to integrate VidiReports live audience measurement solution within Supertec’s digital signage devices.

Supertec manufactures and sells efficient and innovative in-store communication tools, intended for goods and service retailers. Its two main products are iScreen®, a smart digital signage solution, and iPresentoir®, a smart instore fixture. The latter recently received the Silver POPAI 2008 Award in the Digital Media category.

Supertec stands apart from other traditional POP material companies thanks to the embedding of a patented RFID technology, which makes it possible to interact with customers by playing the content most adapted to what they are looking for. RFID tags are placed on each product on display and trigger the multimedia content relative to the product that the customer picks up; if two products are lifted simultaneously, the iPresentoir® will display a product comparison screen, which will act as a sales advertisor tool for the customer, in addition to the explanations from the sales staff, or as a staff replacement when store traffic is intense.

Concurrently, Quividi’s VidiReports software can analyze a live video feed provided by a simple webcam placed above the screen and deliver the key audience metrics of an instore communication tool: number of passers by, number of viewers and, for the latter, their attention time, their dwell time and their gender. No image is ever recorded and no uniquely identifiable data is ever computed.

SupertecWith the integration of VidiReports, iPrésentoir® and iScreen® become the very first merchandising tools in the world to provide retailers and brands with a complete overview of the efficiency of an in-store communication tool, with a measurement of each of the steps that lead to a sale:

  • Percentage of passers by who take a look to the screen;
  • Percentage of viewers who watch the screen for more than a given number of seconds;
  • Percentage of interested viewers who take the product in hand;
  • Percentage of engaged viewers who finally walk away with the product.

Besides, iPresentoir® and iScreen® can implement a one to one, dynamic communication mechanism that can adapt the content to the profile and activity of the viewers: messages can vary depending on the products taken in hand, but also on the distance and gender of the viewer.

« We are pleased to be working with Supertec on this major project, which testifies that audience measurement can become a standard component of a digital signage installation », says Olivier Duizabo, Quividi’s CEO. « With iPresentoir®, VidiReports demonstrates how useful it can be in terms of audience measurement and content targeting ».

Supertec has already started selling its VidiReports-equipped iPresentoir® and iScreen® solution in a number of large european retailers and relies on Quividi as an innovation partner in its way forward.

Press information: Supertec

Valeur d’Image
Caroline Martin
Phone: + 33.4.76.70.93.54
Cell: + 33.6.76.81.20.21
E-mail: c [dot] martin [at] valeurdimage [dot] com
Web: www.supertec.tv

Quividi equips all screens at two Castorama superstores near Paris

Quividi announces that it has been working over the last six months with Mirane, a leading French integrator on a large audience measurement project at Castorama. The endeavor is part of a reference Digital Signage roll-out at a large specialized superstore that will eventually deploy one of the largest screen networks in Europe.

Twenty screens have been equipped in each of two pilot stores near Paris, France, and a wealth of data has been accumulated to understand the key audience metrics and to assess the performance of the digital signage network: footfall, number of viewers, attention and dwell times and demographics.

In this particular implementation the size of the stores and the network topology lent themselves to the use IP cameras; as a consequence, only a few processing machines proved necessary, which were placed in the shop’s datarooms far away from the screens.

Furthermore, the sheer number of reporting screens led Quividi to implement a screen grouping feature in VidiCenter, in order to finely compare the performance of similar screens placed in similar locations and to analyse the impact of different screens groups (eg. at cash registers, in alleys, in product demo zones, etc).

This project is one many undisclosed deployments that Quividi is currently involved in, and one which highlight its attractive offer for large and growing networks:

  • a technical flexibility to fit the network’s architecture;
  • a powerful back-office application to monitor the numerous reporting stations and aggregate the data into easy-to-analyze charts and dashboards;
  • a licensing policy that makes it cost-effective to equip a large number of screens, and thus deliver very fine-grained and exhaustive data.

The New York Times features Quividi

Paris, June 2nd 2008 – The New York Times featured Quividi in an article entitled “Billboards That Look Back” by Stephanie Clifford. On its publication date, Saturday May 31st, the article entered the “top 10 most emailed” list. The text included quotes from an interview with one of Quividi’s founder as well as photos and commentary on an ongoing audience measurement installation active at the time in Manhattan.

The article has sparked a lot of inquiries about Quividi and has been syndicated in various forms on both online and printed international media. Further interviews have been solicited by newspapers such as the Washington Post and Abu Dhabi’s The National, as well as by KCBS radio in San Francisco.

Such international media coverage comes at a very timely moment for Quividi, which is entering the North American Market and aggressively expanding its marketing operations worldwide.

Unsurprisingly, some editorial angles have stressed more the “social acceptance” factor of automated audience measurement rather than its technological aspect. In this regard, Quividi would like to state once again that VidiReports has no impact on privacy. The camera images are never watched by anyone. Images are analyzed in-place and in real time by a computer and only quantitative and non-nominal qualitative data are extracted. Those data are automatically aggregated and can not be used to infringe on anyone’s privacy.

Share this post:

VidiReports named Innovation of the Year 2007 by the LSA Magazine

The LSA issue with VidiReports on the front page
Quividi announces that its VidiReports product was awarded the prestigious “Oscar 2007 de l’innovation”, from LSA, the leading retail magazine in France.

LSA identifies, at the end of each year, 9 innovations that marked the year, through a rigorous selection process which associates editors, retailers and manufacturers.

VidiReports was selected in the “Shop equipment” category. The eight other laureates included well-known brands such as Coca Zero, Nintendo Wii, FNAC.COM, Monoprix and Géant Casino, which were also selected for innovating in their own categories.

All the laureates are making the front page of the Dec 13 issue.

Share this post:

Médiamétrie experiments with Quividi a new measurement of impact and audience for TVs in retail and waiting places

Relying on its strong expertise in audiovisual and interactive medias audience measurement, Médiamétrie announces it is experimenting an impact and exposition measurement for the new Digital Signage media. Digital Signage consists of networks of TV sets installed within commercial and waiting areas, that display dedicated editorial content related to these places, but also services (such as weather, news, traffic) and advertising.

This new measurement arrives in the context of the strong growth of these medias, spurred by new digital technologies and the interest of advertisers for « in store media » and « wait marketing ».

Médiamétrie is working on a global measurement solution for valuating editorial content and advertising spaces, to be used by the various agents of this market: retailers, integrators (specialized in the installation and configuration of the screen networks), media sales houses, media agencies, brands…

The proposed solution combines two measurement systems into a complete offer:

  • « Screen Contact »: Screen Contact is a quantitative system for reporting in real time the observed exposition of shoppers to screens in shops and in waiting areas. It relies on an innovative technology developed by Quividi, with whom Médiamétrie experiments this measurement. Quividi’s solution measures the attention given to a media (TV screen, digital signage, POS material…); coupled with a small image sensor attached to the media, that software counts the number of people looking to the media, qualifies them by gender and computes their attention time. No image is recorded and the statistics are fully anonymous. This technology was selected by Médiamétrie’s scientific and engineering teams amongst several other passive screen exposition detection technologies.
  • « Screen Impact »: Screen Impact is a qualitative approach to collect the notoriety, image and impact generated by those screens, based on face-to-face interviews.

These experiments open new perspectives to establish an audience measurement system for these new communication media, in cooperation with the with the agents and trade associations which operate on this market.

About Médiamétrie

Médiamétrie is the French inter-professional company specialised in audiovisual and electronic media audience measurement and research. Its vocation is to deliver an audience and performance measurement of the audiovisual and electronic medias with a level of quality that makes it the unique, agreed-upon professional reference for all agents on the marketplace. Founded in 1985, Médiamétrie operates in France and worldwide on Television, Radio, Movie, Internet and New Medias. In 2006, Médiamétrie exceeded 43 million euros in turn over and employed a staff of 350. The company invests over 10% of its turn over i n R&D.
www.mediametrie.fr

About Quividi

Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on proprietary image processing technology, Quividi offers outstanding software solutions that can be installed on a wide range of platforms and, most notably, on standard digital signage players. Quividi’s software accurately measures and qualifies the audience of any communication support; real-time data allow the medium to adapt its content to the instantaneous audience profile. Quividi actively collaborates with all the actors involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies; the common goal is to turn point-of-sale and out-of-home marketing into the next “big media”.
www.quividi.com

EnglishChina