Quividi Goes Lighter and Greener

Continuing what has become a yearly tradition, Quividi will again showcase its latest software version in London at Screenmedia Expo 2010. VidiReports V4, scheduled for public release in June 2010, has been completely redesigned to run on dual-core Intel Atom processors and is Quividi’s answer to the ever-increasing availability of lightweight and cost-effective computing platforms.

Customers will now be able to deploy Quividi’s audience measurement software as a standalone solution on a PC costing a fraction of the usual price and requiring even less power and maintenance. Running VidiReports on an Atom-based platform offers the same unsurpassed performance and accuracy of earlier versions with additional advantages such as:

  • the use of very inexpensive hardware
  • an extremely small size for the device, for an easier integration
  • very low power consumption (8W for the CPU) and therefore very low operating costs
  • the possibility of fanless operation

Since 2006 Quividi has been setting the industry standard in precision and affordability for Automated Audience Measurement; now, with VidiReports V4 and the low power consumption of Atom processors, Quividi becomes also the “green” choice for all your automated audience measurement needs.

Over 300 000 TV viewers for Equidia across all PMU points of sales in France

Médiamétrie and Equidia announce they have started delivering out-of-home TV audience reports for the Equidia TV channel across all PMU venues. Equidia is the only French TV channel dedicated to horse racing and it is a subsidiary of PMU, the leading horse betting organisation in Europe. On average, some 310,000 people watch Equidia every day between 1:30PM and 8:00PM in betting venues (bars or dedicated clubs). This audience is being measured via a representative panel of the over 10,000 French venues where Equidia TV is broadcasted.

The “Screen Contact” measurement methodology, designed by Médiamétrie and QUIVIDI, makes it possible to assess the number of contacts for the Equidia TV channels in public venues using Quividi’s automated audience measurement solution. The research plan is completed by a study of horse betters within the venue and by a correlation of the data with the betting stubs which allow for a reliable extrapolation of the panel to the whole network.

Eric Brion, Equidia’s Managing Director, is very positive: « With over 300,000 TV viewers each day in PMU points of sale, our channel proves particularly attractive in these venues; the data shows us the amount of televised material that can be presented and watched there. This audience in public venues comes on top of Equidia’s audience on cable, satelite and ADSL. We can now estimate the real reach of the channel and its global daily contacts».

Laurent Battais, Médiamétrie’s Performance and Cross-média Department director, agrees: « We think it’s crucial that the complete audience of a TV channel such as Equidia be assessed outside of the home. With its expertise, Médiamétrie was able to design an innovative and real-time audience measurement method”. »

Olivier Duizabo, Quividi’s CEO, adds: « We’re pleased of our instrumental role in this key project, which testifies that out-of-home audience measurement is now relevant on a very large scale ».

Screen Contact also delivers in real time every 15 minutes the number of contacts with the Equidia channel. The number of contacts during a day is influenced by the schedule of the races: during the week, as well as during the week-end, the lagest number of contacts occurs during the 2 to 6PM time slot. On Tuesdays and Fridays, when races are held nightly from 8 to 10PM, the peak occurs between 8 and 11PM. On Thursdays, the tiled races which take place up to 9PM induce contacts that gradually decrease in time, much unlike the other days.

The measurements also estimate the gender of the viewers. As it turns out, the viewership is overwhelmingly male, with only 20% of women in the audience.

About Médiamétrie
Médiamétrie is the French inter-professional company specialised in audiovisual and electronic media audience measurement and research. Its vocation is to deliver an audience and performance measurement of the audiovisual and electronic medias with a level of quality that makes it the unique, agreed-upon professional reference for all agents on the marketplace. Founded in 1985, Médiamétrie operates in France and worldwide on Television, Radio, Movie, Internet and New Medias. In 2009, Médiamétrie had a 59M euros (est) turn over.
(Web: www.mediametrie.fr)

About Equidia
Equidia is the TV channel dedicated to all aspects of horse: live horse race broadcasting, magazines, horse sports, documentaries, movies… Equidia is available on CanalSat, Numericable, ADSL and 3G mobile phones.
(Web : www.equidia.com)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places in real-time. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet.
(Web : www.quividi.com)

PilotTV deploys the Quividi solution across its networks

Pilot TV (Taipei, Taiwan), Quividi (Paris, France), and DiGital Content Technologies – DGCT (Singapore) announce they have signed an agreement to measure PilotTV’s screen networks in Taiwan using Quividi’s audience measurement solution. PilotTV currently operates more than 3600 screens in 3 majors Digital Signage networks: in FamilyMart convenience stores, in a worldwide chain of quick service restaurants and in Kaoshiung MRT (a rapid rail transit system). Quividi’s VidiReports solution will be embedded in PilotTV’s Linux based players in order to measure a significant sample of PilotTV’s screens.

PilotTV is one of Taiwan’s largest screen network operators, active in venues such as retail shops, quick service restaurants and transportation networks. In 2009, PilotTV screens attracted over 78 million viewers each month and hosted material from brands such as China Airlines, Coca Cola Taiwan, King Car Co. Ltd, Kimberly Clark Taiwan, Nestle Taiwan Ltd, Morinaga & co Ltd, Taiwan Tobacco & Liquor Corporation.

Quividi is the leading provider of automated audience measurement solutions, with customers in over 30 countries worldwide; large and small retailers, malls, restaurants and bars, transportation hubs, business centers are examples of venues measured by Quividi. Quividi’s software is easy to deploy on existing video players and requires a simple webcam; it delivers the key metrics needed to assess the real impact of communication vehicles including the opportunities to see, the number of actual viewers, their dwell and attention time, as well as their gender and age class. No image and no uniquely identifiable data are ever recorded, thus respecting viewer’s privacy. The anonymous audience data are stored on Quividi’s robust datamining platform, which allows customers to securely access their audience metrics at any level of detail and over any period of time. PilotTV has been using Quividi’s audience measurement solution in five FamilyMart stores since May 2009 and has been able to precisely assess the impact of its screens and media in each venue. “We were able to fully test Quividi’s solution and have appreciated its robustness and the rich set of metrics it delivers”, says Mac Ma, PilotTV’ CEO.

“We’re very pleased to have a leading operator such as PilotTV deploy our solution across its several networks”, says Olivier Duizabo, Quividi’s CEO. “We have had an excellent working relationship with PilotTV since the beginning of project and we look forward to reaching even further in fulfilling the maximum potential of PilotTV’s media channel”.

“This agreement is demonstrating the growing interest for audience measurement in the Asian region”, added Laurent Fabry, the CEO of DiGital Content Technologies that acted as a Quividi Value Added Reseller. With their impressive Digital Signage network and strategy, PilotTV fully understood the need for a relevant demographic analysis of their audience. The garnered data will be used internally, as a part of a permanent quality control process, and it will constitute a proof of viewership for the customers”

About Pilot TV
PilotTV is part of Chi Mei Group – Chi Lin Technology Investment Media Corporation, headquartered in Taipei, Taiwan. PilotTV is one of Taiwan’s largest screen network operators, with over 3,600 screens installed in places such as retail locations, quick service restaurants, and transportation networks. PilotTV provides advertising services as well as interactive digital media solutions and integrated marketing strategy services. PilotTV has a proven track record of high-impact advertising campaigns via their nationwide digital Signage network. (Web: www.pilottv.com.tw)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places in real-time. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)

About DGCT
Digital Content Technologies, Pte Ltd (DGCT) is a service provider of media related software solutions including Media Asset Management and Digital Out-Of-Home/Digital Signage, and is a Quividi Strategic Partner in the South-East Asia region. DGCT is headquartered in Singapore with customers in Singapore, Taiwan, Hong-Kong and India. (Web : www.dgct.com)

Quividi forms a strategic partnership with StoreStream Metrics

StoreStream Metrics and Quividi announce they have formed a strategic partnership in North American to help digital media network owners and/or operators bring quantitative intelligence and analysis to maximize or optimize the media value of their digital communication strategies. Jointly, they will offer a platform and a methodology to analyze human behavior in front of out-of-home displays and to fine-tune the efficacy of the associate communication strategy.

Quividi, the leading international audience measurement company with over 60 customers in 20 countries worldwide, provides a software solution that uses video analytics to count and qualify viewers with respect to a point of interest (such as screens, posters, end caps, windows, etc.). Easy to deploy and sporting extremely fast reactivity, Quividi’s solution delivers the key metrics needed to assess the real impact of communication vehicles; metrics include the number of opportunities to see, the number of actual viewers, their dwell time, attention time, and optionally their gender and age class. Quividi’s back-office offers a robust data mining platform, easily customizable to aggregate and display the metrics at various levels of detail and over specific periods of time; over 160 million audience events coming from over 400 sites are currently accessed and used by Quividi’s customers on the platform.

Storestream Metrics is a consulting and analysis firm founded by Adrian Weidmann, an industry veteran with extensive experience with some of the largest Digital Signage companies in North America, in particular in retail environments. Adrian Weidmann has developed a unique methodology and process using patent-pending algorithms to project the business feasibility (ROI) of a proposed network. Additionally, further designs provide quantitative intelligence to optimize the value of the published media. Adrian Weidmann recently co-authored the popular “Lighting Up the Aisle, Principles and Practices for In-Store Digital Media”; the book highlights key insights for successfully deploying a customer-centric in-store digital media network with a particular focus on the importance of measuring and optimizing impact.

Quividi and Storestream Metrics plan to build on their successful experiences and assist retailers and network owner/operators with their deep insight and recommendations. “Our working relationship has been fantastic. We share our attention to detail and reliability. The integrity of the data that the Quividi solution provides reassurance and comfort. These metrics fit in perfectly with our modeling and business intelligence framework and have helped us deliver very precise and effective recommendations”, says Adrian Weidmann. “The strong retail and media experience that Adrian has accumulated in his career help retailers put the audience metrics delivered by our solution into perspective and make informed business decisions”, adds Olivier Duizabo, Quividi’s CEO. “We’re very pleased to be teaming up with one of the most respected consultants and establish our presence in the US in a solid way”.

Quividi and Storestream Metrics will be jointly exhibiting at the upcoming Digital Signage Expo in Las Vegas, Feb 24-25th, 2010, on booth H19. By appointment only, they will be providing an exclusive report entitled “Quantitative Trend Analysis of Digital Signage Viewing Behavior”.

About StoreStream Metrics
StoreStream Metrics, LLC provides quantitative intelligence of media at retail. StoreStream Metrics specializes in the communication strategy, measurement, valuation, optimization, validation and business modeling of integrated ‘digital signage’ systems. By incorporating a disciplined process and utilizing a proprietary, patent-pending digital media network ROI modeling software- EVAlidate©, their process provides the foundational business intelligence to allow you to make educated business decisions based upon quantitative and validated data. Our team of industry veterans can provide the design and workflow strategies and help select, implement and operationalize the resulting digital media network and its supporting business model. (Web: www.storestreammetrics.com)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)

ISE, Digital Signage USA, POPAI, Screen Expo London: Quividi’s spring 2010 conference presence

Quividi will participate in a number of tradeshows and conferences in Spring 2010.

February 1st – 4th: Quividi’s strategic partner in France, Médiamétrie, will be part of the high-level set of speakers assembled for the ISE DOOH conference. Valery Rochard, a director of Médiamétrie, will be speaking on Feb 1st on “Measure, Analyze and Compare – What Agencies Really Think of Today’s DOOH Metrics”.
On the floor, Quividi’s solution will be demonstrated at several booths, in particular with Vislogix (booth 12G84) and with Radiant Manufacturing (booth 12A42). Quividi’s staff will also be available to meet partners.
 
February 24th – 25th: Quividi, rapidly consolidating its presence in the North American market, will again participate in the Digital Signage Expo in Las Vegas.
Come meet Quividi at booth H19; don’t forget to book a personal meeting with us and you will receive a sealed exclusive report entitled “Quantitative Trend Analysis of Digital Signage Viewing Behavior”! To reserve a slot, please contact us at info@quividi.com.
 
March 30th – April 1st: Quividi will celebrate its strategic partnership with the leading European POP material manufacturer, Media 6 at the Marketing Point de Vente tradeshow in Paris. On booth E22 you’ll be able to see Quividi’s audience measurement and message targeting solution seamlessly integrated within a top-of-the-line classical POP installation. 
May 4th – 5th: Quividi will this year again exhibit at the Screen Expo tradeshow, in London, UK, the leading European tradeshow for Digital Signage. Details to follow.

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Future Software integrates audience measurement and targeted content triggering with its flagship DigiSHOW product range

Future Software, a UK-based manufacturer of digital signage products, has integrated Quividi’s VidiReports audience measurement application with its DigiSHOW product range.

DigiSHOW products are used by a wide range of customers from call centres to retail, from corporate to education. DigiSHOW is highly scalable and suited for single screen applications right up to large multi-national networks. Future Software have developed a dynamic playlist scheduler that reacts to the majority audience of a given screen. Future Software’s digital signage product range, introduced over 12 years ago has been implemented in a wide range of applications in many different markets in many different countries. Starting with a single display in a reception area which has subsequently been upgraded to a fully functioning digital signage network incorporating multiple zones in multiple offices with the option to control each display in each zone centrally and/or locally via an easy to use Windows based drag and drop interface. Advanced features include media and end-point synchronisation, interactivity and audience measurement.

“Many of our developments are in retail environment and it is important to advertisers that their messages are seen by a target demographic”, explains Chris Fulton, managing director of Future Software. “We can now schedule content based on the dominant demographic in a store over a particular period”. Future Software is able to provide customers with full reporting suite of audience data so that operators can demonstrate the effectiveness of a campaign. Viewer demographic, attention time, dwell time and ‘opportunity to see’ (number of potential viewers and aggregated footfall in front of a given screen) are provided in chart form or as tabular reports.

The DigiSHOW digital signage platform can be tailored to trigger specific content on predetermined events. For example playing a specific advertisement based on the majority gender in front of the screen.

Olivier Duizabo, CEO of Quividi said, “We are delighted that Future Software have integrated VidiReports into DigiSHOW. Their digital signage product range has been enhanced with tools for increased accountability and relevance, which are increasingly important in this competitive economy”.

About Future Software
Future Software Ltd is a UK-based company with a proven track record of software development for the satellite, broadcast, corporate and retail markets. For over 15 years, the company has provided high levels of expertise, creativity, and focus enabling its customers to realise their technical and business aspirations. The company’s digital signage product range, DigiSHOW, is deployed in installations ranging from small, single player applications through to sophisticated multi-national networks. (Web: www.future-software.com)

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)

Quividi introduces version 3.0 of its audience measurement solution

Quividi announces that it has just released version 3.0 of its leading audience measurement solution for out-of-home communication. This release, which comprises the VidiReports software solution and the VidiCenter service, offers the best-in-class answer for digital signage companies and marketing-at-retail specialists looking to measure the visual impact and the ROI of out-of-home media.

With VidiReports and VidiCenter, over 50 companies in the world are already gathering invaluable information on the performance of their communication campaigns in stores, malls, restaurants and transportation hubs. Using tiny cameras and a video analytics engine, Quividi’s solution delivers a real-time flow of anonymous audience data which can be used for unbiased audience measurement, adaptive marketing installations and retail metrics projects.

Developed around precious feedback from customers, Quividi’s new release builds on the strength of the existing solution and adds major new features.

VidiReports: the light and powerful software for real-time audience analysis

VidiReports has been delivering key audience metrics since 2006: Opportunities to See, viewer count, attention times, dwell times and gender classification.

VidiReports-Demo version 3.0

VidiReports outstanding features already included superior detection speed (125 milliseconds for a viewer detection) and extraordinary low CPU requirements. The new version, in addition to several key improvements “under the hood”, adds the following features:

  • An age classifier with 4 age groups (child, young adult, adult, senior);
  • A panoramic audience measurement mode to cover a large field of view by combining several cameras (deployable on request for specific projects);
  • An improved embedded web server for easier installation and supervision;
  • A new demo version with a richer set of on-screen metrics.

Vidicenter: the online versatile datamining application

VidiCenter VidiReports-Demo version 3.0makes it simple to collect the anonymous audience statistics produced by all VidiReports instances and to visualize the data into custom charts. With VidiCenter, marketing and operations managers can easily obtain quick overviews of global trends as well as bore deep into very specific data patterns and perform comparison between venues and time periods.

VidiCenter 3.0 now offers:

  • A Flash-based graphic rendering module, with over 300 different chart types; this includes the possibility to create calendar average charts and to display multiple series per chart;
  • The possibility to import media playlists and to cross playtimes with audience records in order to rank media audience volume (“how many people saw this particular clip?”); this possibility works for any CMS solution and for any network topology;
  • A richer management console, to finely monitor all VidiReports instances and visually represent control and status messages.

A simple and free upgrade process

New and existing customers can immediately download VidiReports 3.0 from Quividi’s extranet and smoothly upgrade their installations as a part of the free upgrade service offered by Quividi. Other interested parties are welcome to apply for a free evaluation kit which is based on the new release.

VidiCenter 3.0 online service is immediately available as well to all customers and partners, and all existing charts have been automatically upgraded to the new platform.

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places; real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet.
www.quividi.com

Total Media, Cebit, OVAB Meeting, SEMO, Viscom Italy: Quividi’s fall 09 conference presence

Fall 2009 will once again see Quividi being featured in various tradeshows and conferences.

Sept 30th to Oct 1st: Quividi staff will be joining partner Global TV at the Total Media tradeshow in Madrid, on booth 30.

Oct 7th to 11th: Turkish partner Digiboard will be featuring the Quividi solution during the Cebit Bilisim tradeshow in Istanbul.

OVAB Europe conferenceOct 21st: Quividi’s CEO, Olivier Duizabo, will take part to the workshop on Audience measurement organised during the 3rd Munich Digital Signage Conference, by OVAB Europe.

Nov 4th: Olivier Duizabo will again be one of the speakers in the opening conference at SEMO, the European tradeshow for marketing studies, in Paris. He’ll be speaking at 9:00AM on “Technological innovations applied to marketing research”.

Viscom Italy, Milan Nov 6th: Right afterwards, Quividi’s CSO, Paolo Prandoni, will also be a speaker at the Digital Signage forum during Viscom Italia, the largest Italian tradeshow for visual communication, in Milan, November 5-7th, 2009. Paolo will be speaking at 11:30AM on how to scientifically measure the attention of instore shoppers. Quividi’s solution will also be on demonstration on the booth P27 of its partner Echo Solution.

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