Quividi mentioned in The Economist

Quividi is one of the companies mentioned in the article “I spy, with my big eye“, published April 28th, 2012.

“As for businesses, Quividi, a French marketer, can measure the age and gender of passers-by who linger at an advert; advertisers vary their offerings based on who is looking” reports the article.

It is undobtedly flattering that Quividi is recognized as the pioneer and leader of automatic audience measurement; but let us remind in passing that, in spite of the article’s slightly Orwellian title, our solution does not record any image and doesn’t perform any form of recognition, so that customer privacy is always perfectly safeguarded. In other words: no spying around here!

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Quividi celebrates its 170th customer

Quividi is celebrating its 170th end-customer now using its audience and traffic measurement solution. Over the last 4 years since it started selling its solution, Quividi has seen a growing interest from companies from 35 countries, who have trusted Quividi to measure over 2,500 locations. This makes it the leading supplier in the automated audience measurement category.

Quividi relies on a dense network of partners across the world, which have gained a rich experience with its solution and help deploy it and make the most of it. Manufacturers, integrators, media research companies and consultants appreciate the versatility of the solution which runs with most operating systems, PC hardware and types of cameras, as well as the rich supervision and datamining capabilities that it offers”.

“Our customers and partners have created more than 1,000 audience dashboards in our VidiCenter back-office and got us to store 1.2 billion viewing events in our datacenter on their behalf”, says Olivier Duizabo, Quividi’s CEO. “This is a nice proof of how appreciated and robust our solution is.”

With an initial focus on audience measurement for digital signage, Quividi has convinced some of the largest digital signage operators to rely on its solution. From Amscreen in the UK and Europe, to PilotTV across Asia and Equidia throught France, large screen networks get regular reports on the audience performance of their media and use them to justify their advertising rates. “Viewer measurement is the focal point of all digital signage developers. Without providing reliable ROI information, we can’t convince advertisers and channel distributors to enter the digital signage industry”, says Mac Ma, PilotTV’s CEO. Others operators, in particular those who are not open to third party advertising, may just measure a few screens across their network to get some insight and improve their visual impact, and enjoy the Quividi’s depth of data and adapted licensing plans.

As it launched its VidiGates product in 2010, Quividi started selling more and more to consumer good manufacturers, interested in understanding shopper behavior in retail and mixing both viewer and traffic analytics. Brands such as Coca Cola, P&G, Imperial Tobacco and Citroën have used the solution across several countries and have their instore material and research suppliers now integrate video sensors and the Quividi solution in a range of projects.

“2012 is looking very promising”, continues Duizabo. “We’re now seeing our historical digital signage customers deploy the solution on a large number of screens and many new operators coming to it, now that audience metrics is becoming standardized for this new media. We’re also now witnessing a high interest from retailers and service companies such as banks which all look for more accountability metrics. And with the introduction of our new VidiCube product line and the update to our historical VidiReports software, we anticipate touching new markets and making our solution even more mainstream”.

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Quividi introduces VidiCube, the versatile, turnkey measurement device for the OOH industry

Quividi proudly announces the introduction of its new VidiCube product range. VidiCube is a tiny, mobile industrial device designed to measure audiences and traffic in a wide range of out of home situations.

A wide range of usages

Comprised of a small CPU and a discrete video sensor, VidiCube can be used to count entrances in a public place or a section within, analyse pathes taken by visitors, qualify their demographics, count real viewers of a media or a fixture, compute average attention times, identify different patterns depending on time or profile, etc. The video analytics processing is performed on the CPU fully anonymously and the results are delivered in a private online dashboard.

The form factor advantage

“With VidiCube, we’ve embedded our complete aware-winning software range into a multipurpose, minuscule appliance”, says Olivier Duizabo, Quividi’s CEO. The tiny size and weight of the device makes it easy to securely place a VidiCube CPU behind a screen or a poster, below a POP material or a shelf, even above a false ceiling. The use of industrial components such as SSD disks guarantee an optimal and long operation, even after a brutal power outage. The video sensor itself is a tiny lipstick-size black box, which can be attached on any of its sides and allows for detecting faces up to a staggering 9 meters away (with a 65° viewing angle); footfall and paths can be analysed in places with ceilings as high as 12 meters. Alternative video sensors are also available and VidiCube can leverage most existing IP cameras.

Simplicity at the core

Beyond the sole form factor, Quividi has worked hard to let non-IT specialists easily manage the VidiCube. With his PC or Mac laptop or even his tablet or smartphone, a user is able in a few clicks to select the operating mode, check that everything’s correct and that the sensor is correctly positioned. The audience or traffic data then automatically uploads into Quividi’s back-office solution, where the user can check the results in very detailed charts and be warned if any incident occurs. If no Internet connection is available, the data just keeps storing on the VidiCube with no risk of saturation, until a USB key is inserted and the database copied over for later internet upload from a connected machine.

The licensing advantage

VidiCube is provided as a device that users can use wherever they want, across multiple sites, locations and end customers and a full service pack including data hosting, support, maintenance and advice.

VidiCube  can be either acquired for indefinite use, or rented for periods of 3 months, in order to match the various market needs.

“With VidiCube, we’ve strived to deliver a versatile and affordable solution to serve the burgeonning retail metrics market”, says Duizabo. “We’ve already had tremendeous response from research agencies, retail marketing companies, POP manufacturers, banks, FMCG brands and even tradeshow organizers interested in renting the device to exhibitors. We’re now working on introducing other elements to the range”.

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Quividi introduces the Briefs, the data-crunching customized reports

Quividi announces it has just introduced a new powerful reporting module in its online back-office solution, VidiCenter. This module lets customers receive regular reports, called Briefs, fully tailored to their needs and capable of advanced, automated data crunching.

The VidiCenter customers have enjoyed since 2008 the most complete charting module dedicated to audience data on the market. They can consult dashboards grouping charts and tables, customize each of them with up to 300 types of charts and tens of charts options. With its structured workflow process, the new Briefs module goes several steps further since it now makes it possible to:

  • define report templates whose branding, page layout and file format (Adobe PDF, Microsoft Excel, Microsoft Powerpoint, etc) exactly match the will of the customer;
  • automate the generation and distribution of the reports based on the template, either on a regular basis (every week, month) or on demand;
  • inject third party data or modeling information into the reports for correlation, extrapolation, layout of data on maps, etc.;
  • compare data with earlier ones or with benchmark series;
  • get a human reviewer to validate and comment data where needs be.

“We’ve listened to our most demanding customers for the design of this module”, says Olivier Duizabo, CEO. “With so much automation and customization now available in a few clicks, our customers are going to enjoy complete, yet affordable reports that will help them make the most of their audience and traffic data”.

The Briefs reports are available as an option to Quividi’s Starter Pack and Network Pack customers and could look like this example (PDF format).

Quividi to be featured in 6 tradeshows and seminars in the fall 2011

Quividi will be on demonstration at the following tradeshows

Sept 9th, Advantech Solution Days (Bangkok, Thailand): Alioscopy, a leader in glass-free 3D screens will demonstrate why its screens capture more attention than standard ones.

Sept 13-15th, Retail expo & conference (Melbourne, Australia): Retail Engine, with its rich experience of the Quividi solution, will present some digital and non digital media measurement cases.

Sept 20th-23rd, IFTM Top Travel (Paris, France): Quividi will be one of the few promising technologies for the travel industry selected by Amadeus, as part of the Odyssée Numérique booth. The Quividi management will be meeting the press and customers at this international event.

October 9-13th, Infocomm Middle East – Gitex (Dubai, UAE): Quividi and Sharp will announce their partnership at this major regional show.

October 16th : shortly after, Sharp will be introducing Quividi to all of its Asian resellers during its Singapore seminar.

Nov 22-24th, IFM (Paris, France): back in Paris, Cameleon will be demonstrating how it integrated Quividi in its inshelf fixtures for some major brands.

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Sydney, Hong Kong, Orlando, London: Quividi’s June 2011 tradeshow presence

Quividi and its partners will take part to a number of tradeshows in June 2011

June 9-10th, Digital Signage World Sidney (Australia): Quividi will be featured on the AIMS Media‘s booth.

June 14-16th, Retail Asia Expo (Hong Kong): shortly after, Pathcount Systems Asia will feature Quividi in a series of POS materials.

June 14-16th, Infocomm Las Vegas (USA): Quividi will be on the Viewsonic‘s booth, integrated on one of its screens.

June 29-30th, The Instore Show (UK): Resus Digital Signage will be representing Quividi at this show.

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AUA: CPM in Disguise

DPAA’s (formerly OVAB) guidelines remain as actual today as when they were released two years ago. In particular, the concept of AUA (Average Unit of Audience) remains the most comprehensive attempt to put forth a “new” currency for digital signage screens.

Yet, adoption of the AUA as an indicator of performance has been slow and tentative, certainly also because of a certain inertia towards yet another metric/acronym/methodology in the media world. However, it turns out that the AUA is in most cases just a simple dress-up of a much more familiar and established metric, the CPM.

Quividi would like to share with you a short paper where we show that AUA and CPM are linked by a simple relation of inverse proportionality. You can find the document here and you can freely distribute it with mention of Quividi’s copyright.

Scientifically Measuring Brand Performance at the Point of Sale: a New European Leadership

Quividi and Dialogica recently signed a co-operation agreement that, for the first time, will allow brands to measure scientifically and in a focused way the effectiveness of their marketing strategies at the point of sale. Quividi, a French company, is the world leader in automated out-of-home audience measurement; Dialogica is the Italian leading consulting company for the optimization of brand performance at retail.

Thanks to Quividi’s VidiReports software it is possible to accurately measure:

  • Pedestrian traffic flows
  • Customers’ dwell times
  • Customers’ attention time with respect to a point of interest such as a video display or a shelf
  • Customers’ gender and age bracket
  • Customers’ paths within the point of sale.

The data thus produced are injected by Dialogica into a proprietary modeling system called Myshop in order to determine objectively:

  • The effectiveness of a store’s location
  • The store’s communication potential, i.e., how strong is the store’s attractiveness with respect to a potential customer
  • The number of customers entering the store
  • Store traffic, i.e., where in the store the customers are likely to go
  • The products that most attract customer attention
  • The products that trigger a sale
  • The effectiveness of the sales staff

The entire data set for a store is processed by the model developed by Dialogica and Quividi in order to yield a “potentiality” index. Moving away from the home-made and approximate methods of the past, retailers can now obtain precise answers to questions such as:

  • Is my store in the right location?
  • Is my store attractive to passers-by?
  • Is my in-store communication effective in stimulating and attracting customers?
  • What percentage of passers-by enters the store?
  • Are people who enter the store within my target?
  • How many people look at the items on display?
  • How many people make a purchase?
  • Is my sales team a good fit for the store?

In the domain of marketing analysis, this is the first time that such disparate factors as location, marketing exposure, products and sales team are integrated into a unified model that allows for coherent comparisons of data and that provides objective decision-making criteria for the development of a retail chain.

Myshop is the end result of four years of study and field tests and places Italy and France at the forefront of innovation in the field of decision-making systems for brands and retailers.

All data collection methods are fully compliant with national and international privacy protection laws. The audience measurement devices do not record images or sounds and do not collect personal data.

Dialogica and Quividi’s partners network spans more than 60 countries. In Italy, the technical side of operation is managed by Digilab2000, a company also active in the fields of telemetry, information technology and digital signage. The solutions offered by Dialogica and Quividi have been selected by companies such as Coca-Cola, Perfetti Van Melle, Autogrill, LVMH, Autogerma/Skoda, Marionnaud.

About Quividi
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. For more information, contact Quividi at info [at] quividi [dot] com.

About Dialogica
Dialogica was founded in 1996 with the aim of developing interpretative models of the relationship between a company and its clients. Dialogica is the italian leading consultancy firm on in-store scientific measurement of marketing action effectiveness, and, in general, on development of customer/company alignment programs. For more information, contact Dialogica at matteo [dot] testori [at] dialogica [dot] it.

Introducing VidiGates, Quividi’s Overhead Traffic Counter

Quividi is proud to announce a new addition to its range of audience measurement products and services. VidiGates is an overhead traffic counter designed to measure footfall via a ceiling-mounted video sensor. In keeping with Quividi’s tradition, VidiGates is a lightweight software solution that can run on very inexpensive hardware (including single-core ATOM platforms) and that uses off-the-shelf video sensors such as standard webcams and IP cameras.

VidiGates allows the user to define up to eight virtual “gates” in the camera’s field of view. Gates are easily drawn using a simple, web-based graphical interface. The footfall figures from the user-defined directional gates are available locally in real time; more importantly, the data are also securely uploaded to VidiCenter, Quividi’s data analysis back office, where they integrate seamlessly with the same data management and display facilities used for VidiReports data. Customers can now deploy a number of VidiReports and VidiGates instances and browse their audience and traffic data in the same convenient framework, getting a qualitative and quantitative perspective on their visitors.

Thanks to the same design architecture that made VidiReports the leading solution in Automated Audience Measurement, VidiGates is an extraordinaryly flexible and innovative vertical counting solution. Major highlights include:

  • the ability to analyse the directions which visitors take at key crossroads
  • the use of inexpensive, off-the-shelf hardware, for maximum deployment flexibility
  • remote configuration and administration via a simple web browser
  • secure data upload, storage and analysis in a personal VidiCenter account
  • availability of real-time data for triggering and alerts

Since 2006 Quividi has been setting the industry standard in precision and affordability for Automated Audience Measurement; now, with VidiGates, Quividi is expanding even more the possibilities for Retail Marketing Intelligence.

Singapore, Sydney, Hong Kong, Budapest: Quividi’s late 2010 tradeshow presence

Quividi and its partners will take part to a number of tradeshows in the second half of 2010.

June 15-18th, CommunicAsia (Singapore): Quividi’s partner in the South-East Asia region, DGCT, will present the Quividi solution on the Infocomm-IDA booth.

June 22-24th, Retail Asia Expo (Hong Kong): shortly after, DGCT will be present again at the Retail Asia Expo, with Alioscopy. July 20-21st, Digital Signage World Australia (Sydney): Quividi partner in the APAC region, AIMS Solutions will be meeting Quividi prospects and clients on its booth.

Sept 15-17th, DS Expo Budapest: Signity Networks will be introducing Quividi in Hungary, at the SYMA Sports and Event Center.

Nov 9-10th, Digital Signage World Asia (Singapore): DGCT will once again exhibit the Quividi solution, along with partner Advantech.

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