Future Software, a UK-based manufacturer of digital signage products, has integrated Quividi’s VidiReports audience measurement application with its DigiSHOW product range.
DigiSHOW products are used by a wide range of customers from call centres to retail, from corporate to education. DigiSHOW is highly scalable and suited for single screen applications right up to large multi-national networks. Future Software have developed a dynamic playlist scheduler that reacts to the majority audience of a given screen. Future Software’s digital signage product range, introduced over 12 years ago has been implemented in a wide range of applications in many different markets in many different countries. Starting with a single display in a reception area which has subsequently been upgraded to a fully functioning digital signage network incorporating multiple zones in multiple offices with the option to control each display in each zone centrally and/or locally via an easy to use Windows based drag and drop interface. Advanced features include media and end-point synchronisation, interactivity and audience measurement.
“Many of our developments are in retail environment and it is important to advertisers that their messages are seen by a target demographic”, explains Chris Fulton, managing director of Future Software. “We can now schedule content based on the dominant demographic in a store over a particular period”. Future Software is able to provide customers with full reporting suite of audience data so that operators can demonstrate the effectiveness of a campaign. Viewer demographic, attention time, dwell time and ‘opportunity to see’ (number of potential viewers and aggregated footfall in front of a given screen) are provided in chart form or as tabular reports.
The DigiSHOW digital signage platform can be tailored to trigger specific content on predetermined events. For example playing a specific advertisement based on the majority gender in front of the screen.
Olivier Duizabo, CEO of Quividi said, “We are delighted that Future Software have integrated VidiReports into DigiSHOW. Their digital signage product range has been enhanced with tools for increased accountability and relevance, which are increasingly important in this competitive economy”.
About Future Software
Future Software Ltd is a UK-based company with a proven track record of software development for the satellite, broadcast, corporate and retail markets. For over 15 years, the company has provided high levels of expertise, creativity, and focus enabling its customers to realise their technical and business aspirations. The company’s digital signage product range, DigiSHOW, is deployed in installations ranging from small, single player applications through to sophisticated multi-national networks. (Web: www.future-software.com)
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)