Grandi Stazioni initiates a new era in DOOH accountability with Quividi and Dialogica

Rome, February 25th 2014 – Grandi Stazioni SpA, company of the Italy Railways Group, is the first society in Italy (and one of the first companies in Europe) to deploy on its digital signage network a new technology providing audience analysis and measurement and metrics to evaluate the effectiveness of digital advertising campaigns.

Grandi Stazioni came to an agreement with Quividi, the leading firm in audience measurement and face detection systems, and Dialogica, the Italian society that developed the first to market suite providing a complete set of metrics to measure the effectiveness of DOOH networks. Thanks to their partnership, their innovative solution has been deployed on the main networks owned by Grandi Stazioni and is going to be extended to the whole network of digital signage installations, interactive screens, and Led walls. This will ensure the analytical measurement of the audience and the impact of the advertising campaigns on air in 14 Railway Stations in Italy.

The Grandi Stazioni network reaches 700 million people every year. The major traffic flown comes from Roma Termini, Milano Centrale, Torino Porta Nuova and Napoli Centrale.

“The system developed by Dialogica and Quividi, and adopted by Grandi Stazioni, takes DOOH into a new era: at last, it is possible to provide advertisers and media planners with all the metrics used and applied in traditional media, such as TV and radio. This is a genuine Italian innovation, developed thanks to the partnership between Grandi Stazioni, Dialogica, Quividi, and Impara, a spin off of the Italian National Research Council” declared Matteo Testori, Dialogica’s CEO.

“We are extremely pleased to see another major network deploy our solution on a wide scale”, adds Olivier Duizabo, Quividi’s CEO. “Being ‘Measured by Quividi’ is a pledge for our customers to deliver trusted metrics and demonstrate their accountability. This transparency is extremely positive for the DOOH ecosystem as a whole as it reinforces the confidence of advertisers in reliable audience numbers”.

About Dialogica

dialogicaSince 1996 Dialogica develops models and metrics to gain insights in Marketing and Advertising. Currently, is the only company that owns the technology, know-how, models, metrics for measuring the effectiveness in real time of the DOOH, in store display, events. More info on www.dialogica.it

About Quividi

Quividi_XSmallQuividi provides a real-time video analytics solution that helps media owners, retailers and brands finely count and qualify their audiences. Using the latest face and body detection technique and running on standard hardware, the Quividi solution delivers exhaustive metrics on viewers, opportunities to see, attention time and demographics, in a completely anonymous fashion and without ever recording any image or personal data.
Based in Paris, France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers across 43 countries and more than 2.5 billion faces analyzed. More info on www.quividi.com.

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Quividi introduces API to its award-winning VidiCenter online service

Paris – Jan 30th 2013 – Quividi announces the availability of an API for its VidiCenter online service. With this API, developers are now able to securely access the audience and traffic data hosted by Quividi and display them into their own application.

The Quividi solution is the leading real-time audience measurement solution on the Digital Out Of Home market, offering rich metrics such as number of Viewers, number of Opportunities to See, Attention time and Dwell time, Gender and Age class. The solution can also deliver the number of Passages when used as a people counter. All of this data is entirely anonymous.

VidiCenter is Quividi’s hosted back-office suite, offering secured data collection, points of measure management, dashboard creations and automated reports. VidiCenter hosts today close to 3 billion records on viewers and by-passers from several hundred customers around the world.

“While the Quividi solution already offered several export and customization capabilities, there was until now no automated way for a third party application to tap into the hosted data and display it into an interface different from VidiCenter”, says Paolo Prandoni, Quividi’s CTO. “With that new API, developers will easily collect either the raw data that they are allowed to access, or the data points populating their dashboards, and still leverage the security and features of the VidiCenter platform”.

“We’ve heard the voice of our growing network of developer partners and are glad to be offering this acclaimed feature to them” adds Olivier Duizabo, Quividi’s CEO. “Along with the SDK provided as part of our VidiReports software and tailored to real-time applications, the API now provides a full set of interface options for our partners to build great applications upon”. Access to the API is subject to Quividi’s authorization and only available with the Pro and Expert licenses of the Quividi solution.

About Quividi

Quividi provides a real-time video analytics solution that helps media owners, retailers and brands finely count and qualify their audiences. Using the latest face and body detection technique and running on standard hardware, the Quividi solution delivers exhaustive metrics on viewers, opportunities to see, attention time and demographics, in a completely anonymous fashion and without ever recording any image or personal data.
Based in Paris, France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers over 43 countries and more than 2.5 billions faces analyzed. More info on www.quividi.com.

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Amscreen launch an advertising revolution with Quividi

 

Partnership with Quividi adds to ‘most accountable outdoor measurement system ever’

Amscreen, Europe’s largest digital media network owner, has today announced a partnership with Quividi, the leading audience measurement company that is set to revolutionise the Out of Home and digital advertising industries.

The innovative collaboration will see Amscreen, whose network of digital screens currently has an audience of over 50 million weekly via 6000+ screens, use Quividi’s face tracking technology across their broad portfolio of advertising-supported networks to further solidify their position as the most insight-led outdoor advertising channel.

Amscreen are the first media owner to adopt this technology on a large scale in Europe and will be working with Quividi over the coming months to rollout this solution across their networks: this will provide advertisers with an unparalleled level of detail on the actual audience delivered during their campaign. Amscreen has been extensively trialing this technology over the past 12 months. While Quividi is known as a technology leader in audience measurement, with the largest number of deployments in the field, Amscreen verified that Quividi offered the best performance and accuracy, as well as the key metrics that matter. This early trial phase has already helped optimize both screen position and content to drive maximum engagement. The latest data shows 94% shoppers view the on screen content while in store which has been shown to be highest average conversion rate in the sector.

With Amscreen already in possession of extensive audience data (based on site specific transactions), including site by site and hour by hour audience insight and up to the minute play-out reporting, the addition of Quividi makes their offering even more accountable and flexible. The breakdown of data by gender, age, date, time and volume enables brands to pinpoint a target audience and talk directly to them.

Amscreen CEO Simon Sugar said, “It is time for a step-change in the Outdoor world and it is great to see that, together with Quividi’s technology, we are bringing the industry into the 21st century.
We are all aware that the media industry as a whole is moving more and more towards real-time planning and audience measurement and away from traditional modeled audience metrics hence we are now placing significant investment and resource on delivering this kind of depth of insight. Through access to extensive site and audience data from our network partners and our own detailed research studies, we already have actual audience data by screen by hour. Our investment in this technology will support and enrich this audience data as we continue to raise the bar in terms of accountability, compliance and transparency.
Ultimately, our aim is to optimise our advertiser’s campaigns, reduce wastage and in-turn help to shed the image that Outdoor cannot be ultimately measurable and transparent. We’re now single-mindedly focused on helping the industry deliver the type of insight that only online has previously been able to achieve.”

Olivier Duizabo, CEO at Quividi said, “Amscreen is a leader in its field and a forward-thinking innovator. Their decision to standardize audience measurement on their networks with our face detection technology is a great move for the ecosystem: digital out-of-home and digital place-based media will continue to grow faster as advertisers gain better understanding of their true return on investment. We are delighted to be working with them to bring this technology into the mass market. With “Measured by Quividi”™ tracking technology now present in their screens, they are able to offer a new level of measurement and trust, compared to some of the more traditional techniques used by others. ”

–ENDS–
For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen@frankpr.it

Notes to editors
About Amscreen:

Taking Outdoor Online Through Insight and Flexible Content Delivery

Amscreen is a worldwide digital outdoor screen network representing the UK’s largest single portfolio with more than 4000+ screens. Amscreen focusses on reaching audiences in high dwell, close proximity environments helping to deliver more than 30m adults every week. These advertising estates including forecourts (BP, Esso, Shell etc), national convenience stores (Londis, Spar etc) as well as WHSmith and GP surgeries throughout the UK.

Measurability and flexibility are at the heart of the Amscreen business helping to deliver an ad solution that now more closely reflects a convergence of ‘Outdoor/Online’.

This array of audience measurements and insights are obtained from EPOS , location, demographic and footfall data by the hour and by individual sites as well as the Quividi based face tracking data. These insights are then leveraged to deliver an array of creative solutions through Amscreen unique content delivery systems allowing day-part targeting, site specific (GEO), audience specific, live feeds, reactive advertising as well as automated localised content and much more.

Amscreen’s recent rapid growth into the likes of Germany, Poland, Luxembourg, Switzerland and Austria reflects the rapid scalability of the technology, with complete screen networks being delivered and working in a matter of weeks.

To find out about the full extent of our network across the globe, visit http://www.amscreen.eu/en/live-network-map

For more information on Amscreen, visit www.amscreen.co.uk

About Quividi:

Quividi provides a real-time video analytics solution that helps media owners, retailers and brands finely count and qualify their audiences. Using the latest face and body detection technique and running on standard hardware, the Quividi solution delivers exhaustive metrics including number of viewers, opportunities to see, attention time and demographics The technology is respectful of visitor’s privacy as it never records any image and works in a completely anonymous fashion. Results are available in customized online dashboards and electronic reports, which can be correlated with outside data.

Based in Paris, France, Quividi pioneered the anonymous face detection in 2006. With over 150 digital signage networks across 35 countries, and 2 billion faces counted to date, Quividi is the world leader in this category. “Measured by Quividi”™ is a commitment for a transparent, unbiased and accurate measurement of metrics that matter.

For more information on Quividi, visit www.quividi.com

www.amscreen.co.uk

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An innovative use of Quividi in TV media research

While the Quividi solution is mainly used for audience measurement and retail metrics in out-of-home places, there are some customers making innovative uses of our solution that is worth knowing about. Even more so when such research project received the prestigious Grand Prix at The 2012 Media Research Group (MRG) Awards, a few weeks ago.

Congrats then to Cog Research and Thinkbox who designed and implemented the ‘Screen Life: the view from the sofa’ research project, whose point was to understand the engagement of members of households used to watching TV while interacting with their smartphone or tablet – a growing tendacy also called multi-screening.

The 20 voluntary households which took part to the research were hosting several cameras installed in their loundge:

  • several cameras were recording how people behaved in their living room and helped researchers visually identify what people were doing and provide typical footage for the final report;
  • one camera was feeding a local computer running Quividi’s VidiReports, which detected when people in the room were looking towards the TV set and computed precise attention time (as a reminder the Quividi solution never records any video – see the privacy statement).

The study demonstrated that people in the sample were more likely to stay in the room or not change the channel during the ad break if they were multi-screening. As Neil Mortensen, Thinkbox’s Research and Planning Director, puts it: “Multi-screening is a huge benefit and opportunity for TV advertisers (…). It encourages people to watch more TV and more ad breaks and does not adversely affect ad recognition, and viewers now have the ability to act on what they see immediately”.

Sources:

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Quividi launches marketing campaign and new YouTube channel


Paris, Sept 17th 2012 –
Quividi is inaugurating a new marketing campaign aimed at over 3,500 professionals in the field of marketing at retail and digital signage. Each addressee of the emailing is invited to visit a page explaining the benefits of the Quividi solution or of VidiCube for its business.

In parallel to this initiative, Quividi is inaugurating its channel on Youtube (http://www.youtube.com/quividiam) with a series of videos explaining how its solutions work and how they’ve been put into use.

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Why the Quividi solution for Digital Signage Operators?

Real time metrics to measure and reinforce the impact of your network

The Quividi solution is a simple software add-on to your digital signage network, designed to deliver a rich set of audience metrics. By just placing a standard video sensor on top of your screens, you’ll get to know :

  • your potential audience (Opportunities To See),
  • the real number of on-lookers,
  • their gender and age group,
  • how long they stay around and look to your screens.

Using state of the arts video analytics algorithms, the process records no image, no video and only delivers anonymous statistics.

Results are delivered in a private online dashboard and reveal global trends and interesting comparisons between demographics, sites, screens, business periods and more. The solution can also deliver campaign reports by just crossing results with your proof of performance reports.

At last, you will take advantage of Quividi’s exceptional speed and accuracy to get your loops to react in real time to the composition and behavior of your audience.

BENEFITS FOR DIGITAL SIGNAGE OPERATORS

  • Designed to run on your existing player with standard webcams, under Windows or Linux.
  • Infrastructure and licensing plans are adapted to small sample approaches as well as large deployments.
  • Consistent with the DP-AA (formerly OVAB) audience measurement guidelines.
  • With over 200 digital signage networks already measured, the Quividi solution has been nammed market leader by the authoritative DailyDOOH publication.

Get a quote !

 +33 1 40 33 19 65

For more information

“The quality and depth of the reporting enables us to continually maximise the effectiveness of our content.”

Sarah Merrigan, Client Services Mgr - Realisation

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Dailydooh considers Quividi leader of the audience measurement market

Paris – Aug 24th 2012. In a post called “Sorry @IntelAIMSuite, @Quividi Are The Market Leaders”, the most influencial digital signage online magazine asserts that in spite of a lesser share of voice than its behemoth competitor, Quividi is the most widely used solution in measuring the audience of digital signage networks.

Editor-in-Chief Adrian Cotterill, makes the point that out of the 44 CEOs from the leading Digital Signage industry he has interviewed, half a dozen are using the Quividi solution to measure their audience.

“Quividi has indeed measured over 180 digital signage networks across 36 countries since its inception” says Olivier Duizabo, Quividi’s CEO. “We’ve been able to experience many different situations and requirements which have helped us improve our solution for the benefit of our customers. We are confident that more and more major networks will be deploying our solution in the next 12 months”, he adds.

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Quividi mentioned in The Economist

Quividi is one of the companies mentioned in the article “I spy, with my big eye“, published April 28th, 2012.

“As for businesses, Quividi, a French marketer, can measure the age and gender of passers-by who linger at an advert; advertisers vary their offerings based on who is looking” reports the article.

It is undobtedly flattering that Quividi is recognized as the pioneer and leader of automatic audience measurement; but let us remind in passing that, in spite of the article’s slightly Orwellian title, our solution does not record any image and doesn’t perform any form of recognition, so that customer privacy is always perfectly safeguarded. In other words: no spying around here!

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Quividi celebrates its 170th customer

Quividi is celebrating its 170th end-customer now using its audience and traffic measurement solution. Over the last 4 years since it started selling its solution, Quividi has seen a growing interest from companies from 35 countries, who have trusted Quividi to measure over 2,500 locations. This makes it the leading supplier in the automated audience measurement category.

Quividi relies on a dense network of partners across the world, which have gained a rich experience with its solution and help deploy it and make the most of it. Manufacturers, integrators, media research companies and consultants appreciate the versatility of the solution which runs with most operating systems, PC hardware and types of cameras, as well as the rich supervision and datamining capabilities that it offers”.

“Our customers and partners have created more than 1,000 audience dashboards in our VidiCenter back-office and got us to store 1.2 billion viewing events in our datacenter on their behalf”, says Olivier Duizabo, Quividi’s CEO. “This is a nice proof of how appreciated and robust our solution is.”

With an initial focus on audience measurement for digital signage, Quividi has convinced some of the largest digital signage operators to rely on its solution. From Amscreen in the UK and Europe, to PilotTV across Asia and Equidia throught France, large screen networks get regular reports on the audience performance of their media and use them to justify their advertising rates. “Viewer measurement is the focal point of all digital signage developers. Without providing reliable ROI information, we can’t convince advertisers and channel distributors to enter the digital signage industry”, says Mac Ma, PilotTV’s CEO. Others operators, in particular those who are not open to third party advertising, may just measure a few screens across their network to get some insight and improve their visual impact, and enjoy the Quividi’s depth of data and adapted licensing plans.

As it launched its VidiGates product in 2010, Quividi started selling more and more to consumer good manufacturers, interested in understanding shopper behavior in retail and mixing both viewer and traffic analytics. Brands such as Coca Cola, P&G, Imperial Tobacco and Citroën have used the solution across several countries and have their instore material and research suppliers now integrate video sensors and the Quividi solution in a range of projects.

“2012 is looking very promising”, continues Duizabo. “We’re now seeing our historical digital signage customers deploy the solution on a large number of screens and many new operators coming to it, now that audience metrics is becoming standardized for this new media. We’re also now witnessing a high interest from retailers and service companies such as banks which all look for more accountability metrics. And with the introduction of our new VidiCube product line and the update to our historical VidiReports software, we anticipate touching new markets and making our solution even more mainstream”.

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