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Quividi announces that it has just released version 3.0 of its leading audience measurement solution for out-of-home communication. This release, which comprises the VidiReports software solution and the VidiCenter service, offers the best-in-class answer for digital signage companies and marketing-at-retail specialists looking to measure the visual impact and the ROI of out-of-home media.
With VidiReports and VidiCenter, over 50 companies in the world are already gathering invaluable information on the performance of their communication campaigns in stores, malls, restaurants and transportation hubs. Using tiny cameras and a video analytics engine, Quividi’s solution delivers a real-time flow of anonymous audience data which can be used for unbiased audience measurement, adaptive marketing installations and retail metrics projects.
Developed around precious feedback from customers, Quividi’s new release builds on the strength of the existing solution and adds major new features.
VidiReports: the light and powerful software for real-time audience analysis
VidiReports has been delivering key audience metrics since 2006: Opportunities to See, viewer count, attention times, dwell times and gender classification.
VidiReports outstanding features already included superior detection speed (125 milliseconds for a viewer detection) and extraordinary low CPU requirements. The new version, in addition to several key improvements “under the hood”, adds the following features:
- An age classifier with 4 age groups (child, young adult, adult, senior);
- A panoramic audience measurement mode to cover a large field of view by combining several cameras (deployable on request for specific projects);
- An improved embedded web server for easier installation and supervision;
- A new demo version with a richer set of on-screen metrics.
Vidicenter: the online versatile datamining application
VidiCenter makes it simple to collect the anonymous audience statistics produced by all VidiReports instances and to visualize the data into custom charts. With VidiCenter, marketing and operations managers can easily obtain quick overviews of global trends as well as bore deep into very specific data patterns and perform comparison between venues and time periods.
VidiCenter 3.0 now offers:
- A Flash-based graphic rendering module, with over 300 different chart types; this includes the possibility to create calendar average charts and to display multiple series per chart;
- The possibility to import media playlists and to cross playtimes with audience records in order to rank media audience volume (“how many people saw this particular clip?”); this possibility works for any CMS solution and for any network topology;
- A richer management console, to finely monitor all VidiReports instances and visually represent control and status messages.
A simple and free upgrade process
New and existing customers can immediately download VidiReports 3.0 from Quividi’s extranet and smoothly upgrade their installations as a part of the free upgrade service offered by Quividi. Other interested parties are welcome to apply for a free evaluation kit which is based on the new release.
VidiCenter 3.0 online service is immediately available as well to all customers and partners, and all existing charts have been automatically upgraded to the new platform.
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places; real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet.
Fall 2009 will once again see Quividi being featured in various tradeshows and conferences.
Nov 4th: Olivier Duizabo will again be one of the speakers in the opening conference at SEMO, the European tradeshow for marketing studies, in Paris. He’ll be speaking at 9:00AM on “Technological innovations applied to marketing research”.
Nov 6th: Right afterwards, Quividi’s CSO, Paolo Prandoni, will also be a speaker at the Digital Signage forum during Viscom Italia, the largest Italian tradeshow for visual communication, in Milan, November 5-7th, 2009. Paolo will be speaking at 11:30AM on how to scientifically measure the attention of instore shoppers. Quividi’s solution will also be on demonstration on the booth P27 of its partner Echo Solution.
Vanten K.K. (Tokyo, Japan, CEO: Neil van Wouw) and Quividi (Paris, France, CEO: Olivier Duizabo) formed a strategic partnership on Aug. 1, 2009. Vanten will act as an integration and sales partner to assist Quividi’s entry in the Japanese Digital Signage market with its automated audience measurement solution.
As part of this strategic partnership, Vanten will add audience measurement metrics to the existing Ad reporting in EngageMedia, Vanten’s Intelligent Signage Platform. The new service will be available starting Sept. 30, 2009. Both technical teams will work together to increase their competitive advantage in the market and investigate further options such as localizing and jointly operating Quividi’s VidiCenter service in Japan.
EngageMedia currently stores playback information in a database for all content and includes location, time, and actual duration as well as a time-stamped screenshot of each content playback. Customers can easily create reports for any content, time period, or group of displays. New functionalities will add information from Quividi’s VidiReports, keeping track of how many people looked at each content item and for how long. It will also record how many people in the vicinity of the displays have an Opportunity To See (OTS) the screens and how long they remain in range (dwell-time).
Vanten started testing Quividi’s audience measurement system at Yodobashi Camera’s in-store media, YodobiTV, in December 2008. The test period showed impressive results with a very high data collection accuracy and remarkably low requirements in terms of computing resources.
Until recently, audience measurement systems have been slow to detect faces and have used significant amounts of computing power, often requiring special, dedicated computing hardware. The accuracy was also insufficient for producing reliable metrics or quality customer reports. The high price tag also proved to be a major barrier to widespread adoption of the technology. Whereas alternative systems are usually deployed only in key locations, Quividi’s affordable pricing model makes it possible to consider audience measurement with each and every display.
“We’re very excited to be working with Quividi”, said Neil van Wouw, CEO of Vanten , “Our evaluation showed them to be a best-of-breed solution. Quividi showed commitment to standardization by quickly demonstrating consistency with the OVAB audience metric guidelines, and in our estimation, Quividi is currently the only practical way to bring true audience measurement to every display in a large scale deployment. Together we can leverage EngageMedia’s ability to bring more content and advertising variations than ever before, and Quividi’s ability to provide automated and precise metrics at fine grained, single content play level. This is the vision we are striving to realize.”
“Vanten is rapidly emerging as the leading player in Digital Signage in Japan, and we’re delighted to be teaming up with a such a visionary company”, said Olivier Duizabo, CEO of Quividi. “Vanten’s plan to include audience measurement in its standard offer is perfectly tuned to our own vision: ubiquitous real time metrics will generate trust and sharpen the execution of marketing campaigns to ultimately boost the performance of Digital Signage networks. We’re confident that, jointly, we will deliver a superior solution to the Japanese market”.
Vanten has been operating since September 1998, and currently delivers a full suite of digital signage services and solutions. Vanten’s Intelligent Signage Platform, EngageMedia, offers world class digital signage advertising and content management, data network management, security and dynamic content feature modules. Vanten also makes award winning content for Digital Signage, and with its AdChoice division, is a leading DOOH Agency in Japan. (Web: www.vanten.com)
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on fast, proprietary image processing technologies, Quividi’s software accurately measures and qualifies the audience of any communication support in public places, while real-time analysis allows the medium to adapt its content to the instantaneous audience profile and position. Quividi actively collaborates with all the players involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies, with the goal to make Digital Out Of Home as accountable and targetable as the Internet. (Web : www.quividi.com)
Quividi announces that its core metrics are consistent with the audience metrics guidelines proposed by OVAB (the association has been renamed DP-AA since then). With no need to upgrade their configuration, Quividi’s customers can divulge their audience data according to these guidelines which represent an acclaimed step towards harmonization of audience measurement efforts for Digital Signage. A sample report is available for download.
The American Out-of-Home Video Advertising Bureau has been in the process of negotiating, developing and delivering credible, logical, comparable metrics guidelines that will make it easier for agencies and advertisers to adopt OOH advertising more fully and to streamline it within their overall advertising budget.
The proposed audience measurement guidelines (available on the OVAB website) define the Average Unit Audience, a currency metric, which is the number and type of people exposed to the media vehicle (i.e. a screen) with an opportunity to see a unit of time equal to the network’s typical advertising unit. This metric is computed by combining:
- Traffic in the vehicle zone, ie. number of people passing in the zone where the vehicle is visible;
- Notice, i.e. the percentage of traffic that notices the vehicle;
- Dwell time, i.e. time spent in the vehicle zone.
Quividi’s VidiReports audience measurement software natively delivers the core measurements that precisely match those OVAB requirements to compute the Average Unit Audience:
- Opportunities To See, i.e. the number of people passing in the zone where the vehicle is visible;
- Conversion ratio, i.e. the percentage of passers-by who notice the vehicle ;
- Session time, ie. the time spent in the vehicle zone.
In following OVAB’s guidelines, Quividi showcases a number of advantages:
- it computes the Traffic in the Vehicle Zone and the Notice metric from one single camera, ensuring very precise numbers, without the need for any calibration;
- it delivers additional informative data such as attentive dwell time (ie. the aggregate time within dwell time during which people were attentive to the medium), distance to the screen and demographics profiles;
- its datamining application, VidiCenter, displays intermediate results at any level and any time resolution and offers data integrity checks in order to ensure that reliable results are presented to the user for the desired schedules;
- it already follows the road outlined by OVAB for the future in terms of Specific Ad audience measurements, since it can measure the dwell time for any watcher while a specific content is running, thereby providing precise audience measurements on the basis of content
To provide an example of the type of reports delivered by VidiCenter, Quividi is offering to download a typical VidiCenter dashboard according to the OVAB guidelines, based on real-life data. The data comes from a one-month study of a screen in a pharmacy performed in June 2008.
The report presents metrics such as Vehicle Zone Trafic, Vehicle Zone notice, Vehicle Zone Audience, Vehicle Zone Dwell Time and Average Unit Audience. It also details how Quividi’s and OVAB’s metrics match. Charts are based on an automatically-generated VidiCenter dashboard, available to Quividi’s customers, prospects and partners.
This full report can be obtained at here and freely distributed with mention of the Quividi copyright.
Presensia and Quividi announce that they have developed TargetScent, an innovative solution that makes it possible to dispense fragrances according to the gender of a potential customer.
TargetScent is composed of a Scentys4 dispenser controlled by Quividi’s VidiReports. Scentys4 is a compact fragrance dispenser recently released by Presensia, which can diffuse up to 4 different scents up to a 5-meter distance. Scentys uses a patented technology for fully dry diffusion (no liquids, anti-allergenic, no contact with the users’ skin, controlled concentration of perfuming materials). The Scentys4 dispenser can be completed with a screen that shows the video clip relative to the dispensed fragrance.
TargetScent’s controlling engine is a small computer running Quividi’s VidiReports software. VidiReports detects human faces in the vicinity of the dispenser, estimates the corresponding gender of prospective customers and sends that information to the Scentys4 dispenser, which instantly selects the appropriate fragrance. A small webcam sends a live video feed to VidiReports, which analyses it in real time, without recording any image nor extracting any personal information. Anonymous statistics are logged to measure the impact of TargetScent. VidiReports can be easily configured to set the prefered detection distance and the strategy to be employed when several faces are detected.
« This scent marketing tool is a world’s first », says Clément Jeanjean, Presensia’s CEO. « It combines in a simple and efficient way the latest progresses in message targeting and the maturity of a scent marketing technology which has been adopted by many well-known perfume, cosmetics and wine and spirits brands ».
« With Presensia, we have developed a new application of the targeted marketing offered by our live audience measurement technology », », adds Olivier Duizabo, Quividi’s CEO. « We’re empowering a new generation of in-store marketing tools that embed measurement, adaptation and interactivity capabilities similar to what exists on the Internet ».
TargetScent was first introduced at the Beyond Beauty Paris tradeshow, October 5-7th 2008, and has been showcased on the TV magazine Nouvo (in French), from Swiss broadcaster Télévision Suisse Romande.
TargetScent is already available at Presensia and its partners.
Presensia is a French start-up active in interactive scent dispensers. Its Scentys range of products, introduced in 2006 with the first all-in-one olfactive screen, delivers retail and training applications for the professionals in the perfume, cosmetics, food and wine and spirits industries. Scentys makes it possible to ease and improve the contact between the products’ inner perfume or aroma and the customers. The latest Scentys solutions also address the fast-growing needs of mood marketing. Amongs Scentys customers are Christian Dior, Givenchy, Lancôme, Armani, Yves Saint-Laurent, Estée Lauder, Moët&Chandon, Hennessy, Courvoisier, Max Havelaar… With the support from OSEO, the Ile-de-France region and Scientipole Initiative, Presensia received the Grand Silver Medal of Paris city in 2007 and the « Most Unique Achievement Award » of the Scent Marketing Institute in New York in 2008.
Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on proprietary image processing technology, Quividi offers outstanding software solutions that can be installed on a wide range of platforms and, most notably, on standard digital signage players. Quividi’s software accurately measures and qualifies the audience of any communication support; real-time data allow the medium to adapt its content to the instantaneous audience profile. Quividi actively collaborates with all the actors involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies; the common goal is to turn point-of-sale and out-of-home marketing into the next “big media”.
How many visitors are walking past a screen, taking a look to a message, taking a product in and finally purchasing it?
The integration of Quividi’s VidiReports software into Supertec’s smart in-store fixture, called iPresentoir®, has won over the largest cell phone operators in France, which will equip its 750 boutiques with this state-of-the-art in-store marketing solution.
Quividi and Supertec thus officialize a cooperation started in 2006, and whose aim is to integrate VidiReports live audience measurement solution within Supertec’s digital signage devices.
Supertec manufactures and sells efficient and innovative in-store communication tools, intended for goods and service retailers. Its two main products are iScreen®, a smart digital signage solution, and iPresentoir®, a smart instore fixture. The latter recently received the Silver POPAI 2008 Award in the Digital Media category.
Supertec stands apart from other traditional POP material companies thanks to the embedding of a patented RFID technology, which makes it possible to interact with customers by playing the content most adapted to what they are looking for. RFID tags are placed on each product on display and trigger the multimedia content relative to the product that the customer picks up; if two products are lifted simultaneously, the iPresentoir® will display a product comparison screen, which will act as a sales advertisor tool for the customer, in addition to the explanations from the sales staff, or as a staff replacement when store traffic is intense.
Concurrently, Quividi’s VidiReports software can analyze a live video feed provided by a simple webcam placed above the screen and deliver the key audience metrics of an instore communication tool: number of passers by, number of viewers and, for the latter, their attention time, their dwell time and their gender. No image is ever recorded and no uniquely identifiable data is ever computed.
With the integration of VidiReports, iPrésentoir® and iScreen® become the very first merchandising tools in the world to provide retailers and brands with a complete overview of the efficiency of an in-store communication tool, with a measurement of each of the steps that lead to a sale:
- Percentage of passers by who take a look to the screen;
- Percentage of viewers who watch the screen for more than a given number of seconds;
- Percentage of interested viewers who take the product in hand;
- Percentage of engaged viewers who finally walk away with the product.
Besides, iPresentoir® and iScreen® can implement a one to one, dynamic communication mechanism that can adapt the content to the profile and activity of the viewers: messages can vary depending on the products taken in hand, but also on the distance and gender of the viewer.
« We are pleased to be working with Supertec on this major project, which testifies that audience measurement can become a standard component of a digital signage installation », says Olivier Duizabo, Quividi’s CEO. « With iPresentoir®, VidiReports demonstrates how useful it can be in terms of audience measurement and content targeting ».
Supertec has already started selling its VidiReports-equipped iPresentoir® and iScreen® solution in a number of large european retailers and relies on Quividi as an innovation partner in its way forward.
Press information: Supertec
Phone: + 220.127.116.11.93.54
Cell: + 18.104.22.168.20.21
E-mail: c [dot] martin [at] valeurdimage [dot] com
Quividi announces that it has been working over the last six months with Mirane, a leading French integrator on a large audience measurement project at Castorama. The endeavor is part of a reference Digital Signage roll-out at a large specialized superstore that will eventually deploy one of the largest screen networks in Europe.
Twenty screens have been equipped in each of two pilot stores near Paris, France, and a wealth of data has been accumulated to understand the key audience metrics and to assess the performance of the digital signage network: footfall, number of viewers, attention and dwell times and demographics.
In this particular implementation the size of the stores and the network topology lent themselves to the use IP cameras; as a consequence, only a few processing machines proved necessary, which were placed in the shop’s datarooms far away from the screens.
Furthermore, the sheer number of reporting screens led Quividi to implement a screen grouping feature in VidiCenter, in order to finely compare the performance of similar screens placed in similar locations and to analyse the impact of different screens groups (eg. at cash registers, in alleys, in product demo zones, etc).
This project is one many undisclosed deployments that Quividi is currently involved in, and one which highlight its attractive offer for large and growing networks:
- a technical flexibility to fit the network’s architecture;
- a powerful back-office application to monitor the numerous reporting stations and aggregate the data into easy-to-analyze charts and dashboards;
- a licensing policy that makes it cost-effective to equip a large number of screens, and thus deliver very fine-grained and exhaustive data.
Paris, June 2nd 2008 – The New York Times featured Quividi in an article entitled “Billboards That Look Back” by Stephanie Clifford. On its publication date, Saturday May 31st, the article entered the “top 10 most emailed” list. The text included quotes from an interview with one of Quividi’s founder as well as photos and commentary on an ongoing audience measurement installation active at the time in Manhattan.
The article has sparked a lot of inquiries about Quividi and has been syndicated in various forms on both online and printed international media. Further interviews have been solicited by newspapers such as the Washington Post and Abu Dhabi’s The National, as well as by KCBS radio in San Francisco.
Such international media coverage comes at a very timely moment for Quividi, which is entering the North American Market and aggressively expanding its marketing operations worldwide.
Unsurprisingly, some editorial angles have stressed more the “social acceptance” factor of automated audience measurement rather than its technological aspect. In this regard, Quividi would like to state once again that VidiReports has no impact on privacy. The camera images are never watched by anyone. Images are analyzed in-place and in real time by a computer and only quantitative and non-nominal qualitative data are extracted. Those data are automatically aggregated and can not be used to infringe on anyone’s privacy.
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LSA identifies, at the end of each year, 9 innovations that marked the year, through a rigorous selection process which associates editors, retailers and manufacturers.
VidiReports was selected in the “Shop equipment” category. The eight other laureates included well-known brands such as Coca Zero, Nintendo Wii, FNAC.COM, Monoprix and Géant Casino, which were also selected for innovating in their own categories.
All the laureates are making the front page of the Dec 13 issue.
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