The New York Times features Quividi

Paris, June 2nd 2008 – The New York Times featured Quividi in an article entitled “Billboards That Look Back” by Stephanie Clifford. On its publication date, Saturday May 31st, the article entered the “top 10 most emailed” list. The text included quotes from an interview with one of Quividi’s founder as well as photos and commentary on an ongoing audience measurement installation active at the time in Manhattan.

The article has sparked a lot of inquiries about Quividi and has been syndicated in various forms on both online and printed international media. Further interviews have been solicited by newspapers such as the Washington Post and Abu Dhabi’s The National, as well as by KCBS radio in San Francisco.

Such international media coverage comes at a very timely moment for Quividi, which is entering the North American Market and aggressively expanding its marketing operations worldwide.

Unsurprisingly, some editorial angles have stressed more the “social acceptance” factor of automated audience measurement rather than its technological aspect. In this regard, Quividi would like to state once again that VidiReports has no impact on privacy. The camera images are never watched by anyone. Images are analyzed in-place and in real time by a computer and only quantitative and non-nominal qualitative data are extracted. Those data are automatically aggregated and can not be used to infringe on anyone’s privacy.

Share this post:

VidiReports named Innovation of the Year 2007 by the LSA Magazine

The LSA issue with VidiReports on the front page
Quividi announces that its VidiReports product was awarded the prestigious “Oscar 2007 de l’innovation”, from LSA, the leading retail magazine in France.

LSA identifies, at the end of each year, 9 innovations that marked the year, through a rigorous selection process which associates editors, retailers and manufacturers.

VidiReports was selected in the “Shop equipment” category. The eight other laureates included well-known brands such as Coca Zero, Nintendo Wii, FNAC.COM, Monoprix and Géant Casino, which were also selected for innovating in their own categories.

All the laureates are making the front page of the Dec 13 issue.

Share this post:

Médiamétrie experiments with Quividi a new measurement of impact and audience for TVs in retail and waiting places

Relying on its strong expertise in audiovisual and interactive medias audience measurement, Médiamétrie announces it is experimenting an impact and exposition measurement for the new Digital Signage media. Digital Signage consists of networks of TV sets installed within commercial and waiting areas, that display dedicated editorial content related to these places, but also services (such as weather, news, traffic) and advertising.

This new measurement arrives in the context of the strong growth of these medias, spurred by new digital technologies and the interest of advertisers for « in store media » and « wait marketing ».

Médiamétrie is working on a global measurement solution for valuating editorial content and advertising spaces, to be used by the various agents of this market: retailers, integrators (specialized in the installation and configuration of the screen networks), media sales houses, media agencies, brands…

The proposed solution combines two measurement systems into a complete offer:

  • « Screen Contact »: Screen Contact is a quantitative system for reporting in real time the observed exposition of shoppers to screens in shops and in waiting areas. It relies on an innovative technology developed by Quividi, with whom Médiamétrie experiments this measurement. Quividi’s solution measures the attention given to a media (TV screen, digital signage, POS material…); coupled with a small image sensor attached to the media, that software counts the number of people looking to the media, qualifies them by gender and computes their attention time. No image is recorded and the statistics are fully anonymous. This technology was selected by Médiamétrie’s scientific and engineering teams amongst several other passive screen exposition detection technologies.
  • « Screen Impact »: Screen Impact is a qualitative approach to collect the notoriety, image and impact generated by those screens, based on face-to-face interviews.

These experiments open new perspectives to establish an audience measurement system for these new communication media, in cooperation with the with the agents and trade associations which operate on this market.

About Médiamétrie

Médiamétrie is the French inter-professional company specialised in audiovisual and electronic media audience measurement and research. Its vocation is to deliver an audience and performance measurement of the audiovisual and electronic medias with a level of quality that makes it the unique, agreed-upon professional reference for all agents on the marketplace. Founded in 1985, Médiamétrie operates in France and worldwide on Television, Radio, Movie, Internet and New Medias. In 2006, Médiamétrie exceeded 43 million euros in turn over and employed a staff of 350. The company invests over 10% of its turn over i n R&D.

About Quividi

Quividi is a privately held company created in July 2006 in Paris, France. Quividi’s vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on proprietary image processing technology, Quividi offers outstanding software solutions that can be installed on a wide range of platforms and, most notably, on standard digital signage players. Quividi’s software accurately measures and qualifies the audience of any communication support; real-time data allow the medium to adapt its content to the instantaneous audience profile. Quividi actively collaborates with all the actors involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies; the common goal is to turn point-of-sale and out-of-home marketing into the next “big media”.