SCENTRE GROUP BRANDSPACE & OPTUS
- AUSTRALIA, 2019 -
BrandSpace is a specialist division of Scentre Group, the company which owns and operates the pre-eminent Westfield living centre portfolio in Australia and New Zealand. It offers retailers and brands a powerful range of marketing solution platforms to connect with a large and valuable customer audience, accounting for more than 535 million annual customer visits.
In 2014, Scentre Group BrandSpace designed and developed the SmartScreen network, a media portfolio of thousands of screens located within 41 Westfield living centres. All SmartScreens are equipped with Quividi’s platform and positioned to influence every customer journey.
Optus is Australia’s second-largest telecommunications group, with more than 10 million subscribers and 350 Optus Yes stores. Many of these stores are situated in Scentre Group’s platform of 41 Westfield living centres, making these environments critical to overall success.
Quividi is the World #1 audience & campaign intelligence platform for Digital Signage and Digital Out of Home, with 600+ customers analysing billions of shoppers every month, across tens of thousands of screens.