Scentre Group

- Australia, since 2015 -

Scentre Group is one of the world’s leading shopping centre companies with retail destinations operating under the Westfield brand in Australia and New Zealand.

In early 2015, Scentre Group implemented a global project involving the installation of some 1,400 digital signage screens across all of its Australian centres.

Scentre Group decided to equip all of their screens with cameras and Quividi’s solution. The audience data is used to assess the global performance, centre by centre, of the signage network, and to deliver convincing reports to the advertisers.

Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.

DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.

Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).

Platforms

Audience Measurement Platform

Performance Merchandising Platform

Programmatic

Audience per content

Campaign Intelligence