Digitas is a global marketing and technology agency that transforms businesses for the digital age. Part of Publicis group, it has offices in 26 countries.
For Klepierre, a leading mall operator in France, Digitas came up with the idea of an “inspiration corridor” at the entrance of a mall, where visitors would be shown a selection of stores and products based on their demographic profile, their outfit and their past purchase history. Quividi provided the anonymous demographics solution.
The project was granted several awards.
Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.
DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.
Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
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