- Sweden & Denmark, 2017 -
When the Stimorol gumstick brand wanted to hit a large chunk of the teenagers and young adults in Sweden and Denmark, they asked the MKTG agency (part of the Dentsu Aegis Network) to design an omnichannel campaign that would work across digital and physical locations.
Besides creating a branded profile on Tinder and a Facebook event page, MKTG challenged people at open air festival to test their flirting skills onto 2 digital signage screens running a campaign designed with VidiStudio. Some 20 different clips featuring an actress and an actor had been filmed earlier, that enticed festival goers to test their charms at them (‘Make your best smile’, ‘Show me a …”). VidiReports would detect how well the audience complied and linked clips together into a responsive experience.
Over 40.000 persons participated, each for up to 2 minutes of attention, and the brand awareness rose by 15 points compared to the year before.