THE LOOP
- United Kingdom, since 2013 -
Ocean Outdoor, through its daughter company Signature Outdoor, runs The Loop, a pedestrian-facing screen network at the heart of Birmingham and Manchester. With a total of 46 digital units, the network generates 4,8 million impacts every two weeks in Birmingham and 5,2 million in Manchester.
The totems embed a full range of technologies – Quividi’s facial detection, HD cameras, dynamic audio, full motion capability, NFC, live video streaming and live data&social media feeds, as well as Wifi (Birmingham) and touchscreen (Manchester) – to enhance creative campaigns and provide advertisers with precise targeting options (by demographic, day part or hour…).
benefits
- Advertisers can buy the network via audience and impressions and accurately target by demographic
The full range of technologies embedded in the screens provides the best digital canvas for enhanced creative campaign executions
