Opinions
How Quividi Compares To Mobile Data For Programmatic DOOH
Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
How Quividi Fuels DOOH Programmatic Trading
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
DOOH Audience Data Comparison – Computer Vision and Mobile Data
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
DOOH Advertiser Accountability – Audience Measurement Comparison Checklist
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
DOOH Impression Multiplier and Adjustment Factor
We discuss the subject of data transformation from a detection metric into an audience metric.
DOOH Client-Side vs Server-Side Measurement
We discuss a robust protocol for client-side ad measurement and its benefits and uses. We also contrast it with server-side techniques.
Human-Valid Audience Impressions – A Proposal for Cross-Platform Viewability
We illustrate a technical proposal for cross-platform audience impressions and which is used as a basis for Quividi’s audience impression measurement.
Why Leaders Choose Quividi for their DOOH and Digital Signage Audience & Campaign Intelligence
Quividi has been pioneering Anonymous Video Analytics (AVA) solutions since 2006. Over this long period of time we’ve seen many of our competitors come, promise
Digital OOH Measurement Standards: Past, Present and Future
We discuss the state-of-the-union as it pertains to audience measurement standards – online and off.
DOOH Audience Measurement Series Intro and Glossary of Terms
This article is the first in a series on DOOH Audience Measurement which explores what the factors are that can accelerate DOOH towards the “holy grail” of cross-platform media compatibility.
How Quividi’s Content Intelligence Enables Brands to Power Successful Drive-to-Store Campaigns
Quividi’s Audience & Campaign Intelligence platform is all about driving audience engagement with AI-powered contextual content. When brands engage consumers during their customer journey – when they walk the alleys of a mall or of a train station for instance – they want to make sure that their communication is on an “always-relevant mode” to optimize their chances to drag the audience to their stores.
How to Use Quividi’s Content Intelligence for Your Targeting and Get Immediate Outcomes
Quividi powers Digital-Out-of-Home and Digital Signage data-driven contextualized communication strategies, with various degrees of sophistication. You don’t necessarily need much to start leveraging the capabilities of Quividi’s Audience & Campaign Intelligence platform and have a strong impact on your campaigns.
