Pikasso, the leading Out-Of-Home advertising company throughout the Levant, North Africa and West Africa; and Quividi, the industry standard for Audience Analytics in Digital Out-of-Home (DOOH), announce their partnership.

Pikasso’s 128 state-of-the-art screens, located in 8 already digitized shopping malls, the iconic ABC Verdun, CITYMALL, LeMall Dbayeh, and The Spot Choueifat in Lebanon, Abdali Mall and City Mall Amman in Jordan, as well as Bab Ezzouar, and Park Mall Sétif in Algeria, have all been equipped with Quividi Audience Measurement Platform (AMP).

The system provides Pikasso with the most accurate Audience & Attention analytics for DOOH and gives advertisers and agencies a unique understanding of their campaigns’ performances, as well as granular actionable insights to optimize their planning strategies.

Quividi real-time APIs and Algorithm Store also enable scalable experiential campaigns. Brands will be able to tap into the creative potential of hyper-context and combine the reach of a mass medium with the power of one-to-one contextualized interactions.

This is the first time that Quividi’s technology is deployed at scale in the Levant and North-Africa.

Antonio Vincenti, Chairman and CEO of Pikasso, commented: “Our partnership with Quividi aims to provide the agencies and clients with two pioneering tools based on anonymous facial recognition, in order to broadcast contextually relevant campaigns; and obtain DOOH audience measurement within malls. This launching is a game-changer introduced by Pikasso for mall advertising in Lebanon, Jordan and Algeria.”

“Pikasso invented outdoor advertising in Lebanon in 1986. More than 30 years later, they carry on innovating to bring the best of DOOH technology across all their markets,” added Ke-Quang Nguyen-Phuc, Quividi CEO. “With Quividi, brands and media agencies in the Levant and Algeria will be able to plan insightful campaigns, measure precisely their performances and engage with their audience with AI-driven and contextual content.”

The two companies are currently organizing a roadshow in Lebanon, Jordan and Algeria to introduce Quividi’s solutions, to the respective media and creative ecosystems; and discuss how Pikasso’s advanced DOOH mall networks, combined with Quividi’s technology, can help brands and agencies significantly optimize engagement with their audiences.

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