Why this pack?
Programmatic trading requires accurate predictive data for the audience of a potential campaign, for the advertisers to commit budgets to DOOH networks. Quividi audience data is used by SSPs and DSPs as the impression multiplier needed to instantly estimate the future audience of an ad and trade on sound basis.
Because Quividi metrics are based on the most robust evidence (the detection of real watchers), they are considered one of the highest quality audience data sets around by the leading Adtech platforms.