Quividi, a global leader in privacy-compliant audience measurement for in-store retail media and Digital Out-of-Home (DOOH), today announced the appointment of Johannes Müller as EMEA Commercial Director, effective immediately.

Johannes joins Quividi from Grassfish, a leading Digital In-store company, where he developed key partner and customer relationships and Global Business Development focusing on Europe, the Middle-East and the USA. Prior to Grassfish, he served as Growth & Success Manager at Sprad, where he led enterprise SaaS sales cycles and developed customer onboarding and development strategies.

Throughout his tenure at Grassfish, Johannes has developed direct, practical expertise in in-store retail media, including exposure to audience measurement projects leveraging sensor technology. He combines a thorough knowledge of the AdTech landscape – spanning programmatic, data infrastructure, and media measurement – with an established network of relationships among retailers, media owners and ecosystem partners across the region.

In his new role, Johannes will lead Quividi’s commercial development across the EMEA region, with responsibility for new business acquisition, strategic partnership development, and the continued expansion of Quividi’s client base among retailers, in-store retail media owners, and digital out-of-home operators.

“Joining Quividi is a fantastic opportunity to be part of a company that is genuinely shaping the future of in-store retail media & DOOH measurement,” said Johannes Müller. “The platform addresses a real and growing need: helping retailers and media owners understand the true value of their in-store retail media & DOOH environments. I am excited to bring that conversation to more clients across EMEA.”

“Johannes has exactly the profile we were looking for – a hands-on enterprise sales background, a deep understanding of the retail technology landscape, and the drive to build strong, lasting client relationships,” said Mitch Wade, Chief Revenue Officer at Quividi. “We are delighted to welcome him to the team.”

Johannes succeeds Ivan del Muro, who moves into the role of Global Director of Customer Success, where he will continue to serve Quividi’s international client base.