Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
We illustrate a technical proposal for cross-platform audience impressions and which is used as a basis for Quividi’s audience impression measurement.
Quividi has been pioneering Anonymous Video Analytics (AVA) solutions since 2006. Over this long period of time we’ve seen many of our competitors come, promise
We discuss the state-of-the-union as it pertains to audience measurement standards – online and off.
This article is the first in a series on DOOH Audience Measurement which explores what the factors are that can accelerate DOOH towards the “holy grail” of cross-platform media compatibility.
This is that time of the year. Summer, you may ask? No, it’s the time of the year when Ocean Outdoor launches its Digital Creative Competition.
Quividi’s Audience & Campaign Intelligence platform is all about driving audience engagement with AI-powered contextual content. When brands engage consumers during their customer journey – when they walk the alleys of a mall or of a train station for instance – they want to make sure that their communication is on an “always-relevant mode” to optimize their chances to drag the audience to their stores.