Quividi Audience Measurement Platform FOR
Scala‘s digital signage platform, one of the most widely deployed worldwide, gives marketers and retailers total control over how and where content is played across a network of screens.
If Scala and Quividi’s platforms are not natively interfaced, several system integrators have completed an integration to enable an extra layer of audience & campaign intelligence. The integration provided by Quividi AMP (Audience Measurement Platform) for Scala makes it possible for marketers and retailers to measure, optimize and deliver data-driven content that best engages and converts audiences, while respecting privacy.
THE Quividi-SCALA INTEGRATIONS OPTIMIZE BRANDS COMMUNICATION
Personalization at scale
companies and experiences taking FULL advantage
of the Quividi-SCALA integrations
OTHER COMMON REFERENCES
BehinD the scene: how the integrationS work
- Scala does not natively integrate VidiReports’ Audience per Content API.
- However, several integrators have managed to integrate completely this API to get Audience Per Content dashboards in VidiCenter or to easily add the number of viewers per content in proof of play reports on Scala Content Manager.
Those viewers can be further broken down per demographic group.