DOOH Media is the leading screen network operator in Belgium. It operates digital totems, wayfinding kiosks and other screen-based displays in more than 20 malls throughout the country. It was acquired in 2016 by JCDecaux.
DOOH Media has equipped most of its screens with Quividi’s solution, which its uses, along with BroadSign’s CMS, to convince announcers and deliver innovative services.
In particular, DOOH Media has been offering A/B testing of campaigns before their roll-out, to select the message that performs the best with a target audience. It has also set up a programmatic framework to let advertisers buy advertising slots in real time based on various metrics.
Date: Since 2014