Clear Channel InternationaL
- France, 2017 -
The SnapDOOH experience is a two-screen project where the user gets his best smile projected on a video wall for a 10 seconds hall of fame. It was shown on the huge rooftop screen managed by ClearChannel, overseeing the Croisette in Cannes, during the 2017 Cannes Lions Festival.
A first screen incites nearby audiences to approach and checks if they’d like to enroll. Their picture is taken and, upon a second smile confirmation, uploaded in the cloud.
The second large screen then renders the picture and assigns it an award based on the gender, age, presence of facial attributes, etc. For instance, a bear man with glasses in his 30s will be granted a “Best hipster award”.