- Italy, since 2013 -
Grandi Stazioni is the leading DOOH network in Italy in terms of aggregated audience. With large interactive screens installed in the halls and on the platforms of the top 7 Italian train stations, Grandi Stazioni reaches a yearly audience of 750 million people.
Starting in 2013, Grandi Stazioni has begun installing Quividi’s solution on their screens; several hundreds are already operational, with an end goal of 100% coverage.
Along with the consultancy company Dialogica, Grandi Stazioni has also designed a unique methodology combining Quividi’s data with GfK’s study on train travelers and a model of the circulation in the stations: the model allows for an estimate of the net audience and of the frequency of travelers grouped by lifestyle indicators.
- The close integration with BroadSign makes it possible to propose interactive ads with campaign reports to announcers
- Grandi Stazioni’s complete methodology and reach allows for the network to compete with cable and satellite channels for TV ad budgets, on a GRP basis