Grandi Stazioni

- Italy, since 2013 -

Grandi Stazioni is the leading DOOH network in Italy in terms of aggregated audience. With large interactive screens installed in the halls and on the platforms of the top 7 Italian train stations, Grandi Stazioni reaches a yearly audience of 750 million people.

Starting in 2013, Grandi Stazioni has begun installing Quividi’s solution on their screens; several hundreds are already operational, with an end goal of 100% coverage.

Along with the consultancy company Dialogica, Grandi Stazioni has also designed a unique methodology combining Quividi’s data with GfK’s study on train travelers and a model of the circulation in the stations: the model allows for an estimate of the net audience and of the frequency of travelers grouped by lifestyle indicators.

benefits

  • The close integration with BroadSign makes it possible to propose interactive ads with campaign reports to announcers
  • Grandi Stazioni’s complete methodology and reach allows for the network to compete with cable and satellite channels for TV ad budgets, on a GRP basis
“The demographics and engagement metrics Measured by Quividi™ are key for us to bring to life our vision of the next stage for DOOH where advertisement is programmed and monetized at a fair value and can evolve as we have seen it in the online/mobile world”
Marco Orlandi, Head of Innovation and Digital Development