PIKASSO

Levant & north Africa, 2017

Pikasso is the leading Out-of-Home advertising company throughout the Levant, North and West Africa. With more than 13,000 advertising faces, 160+ digital screens and 58 concessions, Pikasso reaches 300 cities in 8 countries.

In 2017, Pikasso started partnering with Quividi to get the most accurate Audience & Attention measurement data for their state-of-the-art DOOH screens, located in prestigious shopping malls, such as the exclusive ABC Verdun in Lebanon, Abdali Mall in Jordan, and Bab Ezzouar in Algeria.

For the first time in the Levant and North-Africa, Pikasso and Quividi provide advertisers and agencies with a precise understanding of their campaigns’ performances, actionable insights to optimize their strategies, as well as a unique platform supporting scalable experiential campaigns.

Share this case study:

EnglishChina