The EMOJI moviE

- United Kingdom, 2017 -

Courtesy of Ocean Outdoor

Created by Feref and planned by MGOMD and Talon, the #EmojiMovie uses Ocean’s in-built LookOut facial detection technology (based on Quividi’s VidiReports) to sense when people are looking at the screen, then tracks their faces and superimposes different emoji characters from the film onto their heads, creating a reactive Augmented Reality experience.

Taking things one-step further, the intelligent technology will trigger different emojis according to the participant’s gender and mood.

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