Axiomtek – a world-renowned leader relentlessly devoted in the research, development and manufacture of series of innovative and reliable industrial computer products of high efficiency – is pleased to announce … Read more
Starlite Media, the leading at-store and retail center network across the USA, has selected Quividi, the world’s leading audience & campaign intelligence company for DOOH & Digital Signage, to provide … Read more
Quividi, the pioneer and world’s leading audience & campaign intelligence platform for DOOH & Digital Signage, announces the launch of a new vehicle detection and classification feature to measure, contextualize … Read more
McDonald’s Qatar, owned and operated by Al Mana Restaurants & Food Co., ELAN Media, a leading company specialized in crafting innovative communication and advertising landscapes across a mix of media … Read more
Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
Data And Content Are The Cornerstones Of THE Future OF (D)OOH – FRANCE, 2020 – During our 2020 International Conference, Jerome Dumond, Clear Channel…
INTEL’S 3A Concept – Ireland, 2019 – During our 2019 Dublin Conference, Maroun Ishac, Director – Business Development; Retail Solutions Division at Intel, explains…
