Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
SCENTRE GROUP BRANDSPACE & OPTUS – AUSTRALIA, 2019 – BACKGROUND BrandSpace is a specialist division of Scentre Group, the company which owns and operates the…
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
PilotTV is Taiwan’s leading DOOH operator. It has equiped all of its 7,000 screens with Quividi.
ADTOWER -Ireland, since 2017- Adtower is Ireland’s leading DOOH network in malls. It has equiped all of its screens with Quividi’s solution and been a…
-USA, 2017- Digital Experiential Media Network, most known as Innovative Foto, is the largest experiential kiosk network in North America. With over
ELAN MEDIA -QATAR, since 2017- The video there above is the record of a presentation given by Jamie Ball, Chief Operating Officer, Media and Tim…
-LEVANT & NORTH AFRICA, 2017- Pikasso is the leading Out-of-Home advertising company throughout the Levant, North and West Africa. With more than 13,000 advertising faces, 160+ digital screens and 58 concessions, Pikasso reaches 300 cities in 8 countries.
