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MRC

Digital OOH Measurement Standards: Past, Present and Future

October 16, 2019August 28, 2019

We discuss the state-of-the-union as it pertains to audience measurement standards – online and off.

Categories Opinions, Quividi Pulse, Top news

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Quividi is the leading audience & campaign intelligence platform for Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens. With our platform and data science, marketers have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy.

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