Extrapolation Add-On
Because it is not always possible to install a camera on every screen, Quividi uses data science to simulate cameras on non-camera locations using sampling and extrapolation.
You can now get acces to the audience data of the whole network, even if only a fraction of the screens are fitted with cameras.
What are the benefits ?
Quality Data
Deliver credible figures garanteed by the leader in DOOH audience measurement
Save on hardware costs
Equip your network at an affordable price, by only putting cameras and VidiReports Core on a fraction of your screens
Audience by campaign
(In a short future), deliver audience estimates for each of your campaigns
What are the use cases ?
Equip a subset of your new network
Install cameras on a fraction of your screens to measure the audience of your new network
Retrofit a portion of your existing screens
Deploy the technology on an existing installed base of players without the need to retrofit all of your screens
Address Privacy limitations
Estimate audience figures for the rare regions where the legislation puts limitations on the use of cameras
What is included in this pack?
Extrapolated Dashboards
Access to extrapolated dashboards that report on your total number of screens.
Quividi Data Science
Get the help of Quividi’s data science team to select those representative screens and ensure that the estimated figures (+/-20% with a 95% confidence interval) are within the industry standards.