SENSOR-BASED AUDIENCE MEASUREMENT FOR IN-STORE RETAIL MEDIA & DOOH

Ground truth when you need it.

VidiReports measures the real audience in front of your screens, delivering first-party verified impressions and audience insights that strengthen the evidence behind your inventory, and can activate content based on the audience segments present, in real time. Use it on its own, or as the ground truth behind the Audience Intelligence Platform.

A shopper in front of a digital screen, detected anonymously by VidiReports
SINCE 2006
Inventor of Anonymous Video Analytics
Quividi built the first anonymous audience-measurement software for DOOH and in-store retail media, and has led the category since.
DEPLOYED AT SCALE
Hundreds of thousands of screens
Measured by VidiReports since our humble beginnings.
COMMB, CANADA, 2025
JIC validated
Canada’s Joint Industry Currency for D/OOH audited and validated VidiReports data. Read the story →
ON THE DEVICE
Privacy by design
No image stored, no identifier created. Our privacy commitment →
WHAT IT MEASURES

Presence. Dwell. Direction. Attention. Demographics. Deterministic.

How many people had the opportunity to see your content, where they went, whether they engaged, and who they were. The icons on each card show which sensing types deliver it.

SENSING TYPESVideo sensorVideo sensorLidarLidarmmWave radarmmWave radar
Video sensorLidarmmWave radar
PRESENCE & DWELL

Real people, not play-out logs.

Actual people in front of the screen, and how long they stay. The foundation of an IAB-aligned verified impression.

Video sensorLidar
DIRECTION

Where shoppers go and dwell.

The paths people take and the zones they pass through, screen by screen and aisle by aisle.

Video sensor
ATTENTION

Whether audiences engaged with the content.

The number of watchers who turned towards the screen, and how long they stayed with it. Needs face orientation, so video only.

Video sensor
DEMOGRAPHICS

Classification by age and gender.

Building blocks for the audience segments your endemic and non-endemic advertisers buy. Video only.

THE VERIFIED IMPRESSION STANDARD

Play. Presence. Pairing.

The standard behind a verified impression. The IAB’s in-store retail media framework defines a verified impression as content that played, a person who was present, and the two paired in time.

01
PLAY

The content played on the screen. Confirmed by the CMS, through our native integrations.

+
02
PRESENCE

A real person was in front of the screen. Measured by VidiReports, on the device.

+
03
PAIRING

Play and presence happened in the same moment. Confirmed at screen level.

=
Verified impression.

Defensible and IAB-aligned.

LIVE AUDIENCE ACTIVATION

Measure. Identify. Activate.

VidiReports turns what is happening in front of the screen right now into an actionable audience signal.

01 · MEASURE

Who is there, now.

The sensor reads presence, attention and demographics at the screen, on the device, in real time.

02 · IDENTIFY THE SEGMENT

Match to a segment.

Presence or characteristics resolve to an audience segment you have defined: a group arriving, a demographic over-indexing, a dwell threshold crossed.

03 · ACTIVATE CONTENT

Trigger the right creative.

The signal reaches your CMS through our native integrations and switches the content playing, while the audience is still in front of the screen.

THROUGH YOUR CMS

Activation runs on the CMS integrations you already use; nothing is added between the sensor and the player. See the integrations

VidiReports and the Audience Intelligence Platform work together, but neither needs the other. Where sensors run, VidiReports calibrates, validates and enriches the platform's audience models with measured ground truth. On its own, it delivers verified impressions through its own reports, APIs and SSP connections, and enables live audience activation at the screen.

See the platform
OPEN BY DESIGN

Your sensors. Your infrastructure. Your choice.

No proprietary hardware ecosystem: three sensing types, standard off-the-shelf hardware, and open APIs to the platforms you already sell and report with. VidiReports already processes the feeds of tens of thousands of sensors worldwide and watches the health of every one, because a sensor that fails quietly corrupts the data you sell against.

THREE SENSING TYPES

Video, Lidar or mmWave.

Three sensing types, one measurement layer. Pick per location: video where attention and demographics matter, Lidar or mmWave where no image should exist. Mix them across a fleet; the data comes out in the same shape.

HARDWARE-AGNOSTIC

Standard hardware, from whoever you choose.

Quividi does not make or sell sensors or players. VidiReports runs on common, affordable devices you may already own. No proprietary box, no forklift upgrade, no lock-in.

PLATFORM-AGNOSTIC

Your data goes where you sell.

Open APIs push verified impressions to any CMS, SSP, DSP or BI stack, not only to Quividi's own platform. Swap a vendor and the measurement stays.

Ground truth at the screen

Want to see VidiReports measuring your screens?

Thirty minutes with a Quividi solution architect. Bring a screen location and we will tell you which sensing type fits it, and what it would let you sell.