Programmatic Add-on
Programmatic trading requires accurate predictive data for the audience of a potential campaign, for the advertisers to commit budgets to DOOH networks. Quividi audience data is used by SSPs and DSPs as the IAB-compliant impression multiplier needed to instantly estimate the future audience of an ad and trade on sound basis.
What are the benefits ?
High Fidelity
Deliver high fidelity predictive audience figures to the leading AdTech platforms (such as Hivestack, BroadSign Reach or Vistar Media).
Granularity
Reflect the fine differences between each screen, at each hour of the week.
Automation
Use our scheduled tasks to upload daily refreshes of the impression multipliers into top adtech platforms
Premium
Ultimately, commend higher rates
What is the use case ?
Programmatic Trading
Trade all or part of your inventory on programmatic platforms. Quividi is already connected with the leading pDOOH DSP and SSP (Hivestack, BroadSign Reach, Vistar Media…).
What is included in this pack?
Impression Multipliers & AUA
Several CSV exports are made available
- “Impression multiplier”, ie the estimated potential audience of one content of a certain length. It is provided for each screen, hour by hour for every weekday, based on historical trends, following the IAB calculation method.
- “Average Unit of Audience” (AUA), similar to Impression multipliers and broken down by demographics (gender * 7 age classes)
Scheduled tasks
Automations make it possible to generate every day the Impression Multiplier files in the format requested by the top DOOH AdTech platforms:
- Hivestack
- Vistar Media
- BroadSign Reach
- Pladway
- and more on the way
CMS Predictive API
The access to the CMS Predictive API. With this API, the CMS can query the local instance of VidiReports for its prediction of the potential audience for the upcoming next content. The returned values are similar to the ones provided in the Impression Multiplier file, but benefit from the freshness of the real-time (such a burst due to weather conditions or a holiday).
