Audience per Content Add-On

The Audience Per Content (APC) Pack is the next frontier for Proof Of Play (PoP) reports, which it completes with solid audience data: how many watchers and Opportunities To See did a campaign get and what was the average demographic breakdown.

With its native integration with dozens of CMS taking place at the player level, Quividi ensures very precise analysis (as opposed to average calculations performed server-side that mask real trends).

What are the benefits ?

Accurate KPIs

Use accurate KPIs, calculated right at the player level

Native CMS Integration

Benefit from the native integration with CMS with whom Quividi shares APIs, to access your audience report either in VidiCenter or in your CMS

Trusted Third Party

Get Quividi to act as a neutral 3rd party with advertisers

Add Viewer Accounts

Ask for viewer accounts to be assigned to 3rd parties, for them to access their report in quasi-real time

What are the use cases ?

Campaign Reports

Get easy-to-read audience reports for the various contents played on your network

Real-time Reporting

Deliver live reports to your stakeholders (eg agencies, comm departments), right from the start of the campaign

Enrich CMS Proof of Play

Alternatively, let your CMS import certified audience figures to enrich its own Proof of Play reports

What is included in this pack?

Audience per Content Dashboards

APC Dashboards come with:
– Places and dates where the content ran (ie proof of play)
– Number of plays, OTS, watchers, watchers >2sec per content
– General breakdown by demographics
– Audience over time

Activation of Dedicated APIs

CMS Audience Per Content API: this API lets CMS pass along the name of the content it is playing, so that each content seen could be associated with the right watcher.

CMS Verification API: this API is an enhanced version of the Audience per Content API, and will inform the CMS of the audience it has computed while the latest content was running, so as to let this CMS create correct enriched proof of play reports on its side.

Clip Metadata API: this API is meant to complete the content ID with other metadata uploaded in VidiCenter (such as the name of the content), in order to make reports easier to read.

Real time API: this API is provided for the few CMS that use this mode to provide audience per content- 

How does this add-on differ from Campaign Intelligence?

The Audience Per Content Pack focuses on delivering quantitative KPIs in an easy-to-read one-page report.

By contrast, Campaign Intelligence provides a qualitative analysis of the performance of each content, including watchers per play, scores, fit to target, uplifts vs model, etc.

Download the Quividi AMP suite brochure

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