Two decades of vision,
and a few blind spots.
We invented Anonymous Video Analytics in 2006, convinced that physical media deserved to be measured with the same rigour as digital. Two decades later we measure inside some of the largest mall, retail and media-owner networks in the world, with the patience and care physical media demands. Not everything went to plan along the way; the principles did.
“Physical media deserves to be measured with honesty and care.”
Two decades ago, Quividi began with a simple idea: that audience measurement in physical retail and DOOH deserved the same rigour the digital world was already taking for granted. At the time, it was not obvious anyone was asking for it.
Two decades later, what stands out is not any single technological breakthrough, but the consistency of the principles that have guided us. Some of the ideas we were convinced would reshape the industry took far longer than expected. A few never quite arrived in the form we imagined. But one belief never changed: physical media deserves to be measured with honesty and care.
Two decades in, we remain very curious about what comes next.
OLIVIER DUIZABO, CO-FOUNDER AND PRESIDENT
Read our 20-year journey, the book
The questions that never changed.
How do you prove value?
By observing what actually happens, not what was scheduled or assumed.
How do you earn trust?
By being honest about what your data can and cannot do and by respecting the social contract that physical spaces depend on.
How do you scale,
without compromising credibility?
By anchoring intelligence in ground truth, and extending it responsibly through models you can defend.
From a few sensors
to an audience intelligence platform.
A reverse-chronological selection of moments we’re proud of.
Outcomes, not objectives.
These figures are outcomes, not objectives. What matters most is not scale for its own sake, but what that scale represents: sustained partnerships, repeat deployments, and continued trust over time. In an industry defined by rapid change, durability has proven to be a meaningful form of validation.
Come and build the next chapter with us.
Whether you're a media owner, a brand or a partner, we're easier to reach than most companies our age. Drop us a note.