ADVANCED CAMPAIGN ANALYTICS

The Quividi solution delivers rich KPIs on the global audience of a DOOH network, in terms of viewership, time trends, demographics, attention behavior, individual screen performance. However, much deeper insight comes when this analysis is carried at the campaign level, ie when studying the audience of one or several specific contents.  This is made possible thanks to the vast integration of Quividi with most CMS on the market, which captures the real audience of a content, screen by screen, second by second. This ‘root’ integration ensures that delivered stats are most accurate, and not estimates based on percentage of airtime. We deliver two insightful pieces of data for advertisers and network operators:

Audience per Content Analytics

VidiCenter proposes an easy-to-read Audience Per Content (APC) report that delivers a complete view of the impact of a campaign in terms of:

  • Number of plays, OTS and watchers, for each content of the campaign
  • Watchers per play
  • Demographics
  • Attention and dwell times, broken down by demographics
  • Places where the content ran (ie proof of play)
  • Audience over time
  • Etc.

View-only accounts can be proposed to advertisers for them to follow the progress of their campaign in real time.

Quividi acts as a neutral third-party audience rating authority and certifies the accuracy of the reports.

Audience Export for Programmatic

Programmatic trading requires accurate predictive data for the audience of a potential campaign, for the advertisers to commit budgets to DOOH networks.

Taking into account the historical audience of each screen over a recent period, Quividi provides an Average Unit of Audience (AUA) file, ie the estimated potential audience of a content, broken down by demographics (gender and 7 age classes), for each screen, hour by hour for every weekday.

This file is used by SSPs, DSPs and ad exchanges as the impression multiplier needed to instantly estimate the future audience of an ad and trade on sound basis.

Because Quividi metrics are based on the most robust evidence (the detection of real watchers), they are considered the highest quality audience data set around by the leading Adtech platforms.

Each cell represents the potential audience for a 15-sec advertising content.
Lines correspond to screen IDs, columns to the hour of the day. 
Similar tables can be expressed for every single demographic group.

Quividi will also soon offer real time APIs to reflect short term temporal variation (such a burst due to weather conditions or a holiday) into those predictions.

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