Audience Measurement Platform
Key Features
High-fidelity AI detection
Computer Vision and Neural Networks-based live detection and segmentation of all vehicles, bodies and faces passing in front of the screen, with 90% accuracy.
Campaign-based reports
Real-time audience impressions at the campaign level, if AMP integrates with the network’s Content Management System (CMS).
pDOOH integrations
IAB-compliant Impressions Multipliers already accepted by the largest programmatic DOOH Supply Side Platforms (SSP).
Designed for scale
Compatibility with any camera and the vast majority of digital signage players and CPUs. Solution easy to deploy and administer.
Core Solution & Add-Ons
Quividi AMP is composed of a core solution marrying VidiReports DOOH, a software that runs locally on the player attached to the screen, with VidiCenter a rich online back-office solution for analysis and management.
This core solution can be enhanced with extra Add-ons that are activated with one click.
VidiReports DOOH
VidiReports DOOH is an edge software that transforms, in real-time, the video feed from a standard camera installed in a DOOH and Retail Media screen, into high-fidelity audience impressions and engagement data.
VidiCenter
VidiCenter gives access to your audience impressions and engagement insights via detailed and fully customizable analytics dashboards and charts for any screens and campaigns.
The Quividi AMP platform is designed in a modular way, making it possible to plug into it a series of Add-On products leveraging our APIs and Data Science to address specific business needs.
Capabilities
Quividi AMP provides audience impressions and segmentation (demographics & engagement) data for your DOOH and Retail Media screens and campaigns. It also gives you access to extra services (see the red arrows below) bringing additional capabilities and monetization avenues.
AUDIENCE
impressions
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Global or by-location audience impressions
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Audience Impressions per campaign (with Audience per Content Add-On)
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IAB-compliant Impressions Multipliers (with Programmatic Add-On)
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Impressions Multipliers' automatic upload to SSPs (with Programmatic Add-On)
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Actual watchers
AUDIENCE
SEGMENTATION
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Gender
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Age (absolute and within age brackets)
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Dwell time
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Attention time
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Distance to the screen (with Interactivity Add-On)
DATA & CAMPAIGN
SERVICES
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CSV export
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API Export (with VidiCenter API Add-On)
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Sampling and Extrapolation (with Extrapolation Add-On)
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Interactive experiences (with Interactivity Add-On)
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In-depth analysis of campaign performance
We take privacy seriously
Quividi AMP platform relies on Data Protection by Design principles, and has been audited by data privacy and security third-party experts.
