Bekon Media, a Christchurch-based company bringing the future of Digital media to New Zealand, has chosen Quividi, the leading platform for Audience & Content Analytics in Digital Out-of-Home (DOOH), to measure its network of large outdoor screens.
Bekon owns and operates high definition LED 6 x 3 metre billboards, located in high traffic flow areas. The units are natively equipped with Quividi’s platform, measuring pedestrian traffic in real-time.
Bekon will be able to give advertisers and agencies a precise understanding of their campaigns’ performances, as well as actionable insights to optimize their planning and content strategies.
Quividi’s platform has become standard for any DOOH company willing to access the most accurate real-time audience & content analytics, while protecting privacy. Quividi’s solutions never store any image or data unique to an individual.
“Understanding audiences and performance of our state-of-the-art billboards is essential in the today’s Digital Out of Home landscape”, said Simon Jerard, Director, Bekon Media. “Advertisers are increasingly demanding and having detailed analytics from the trusted technology gives us a competitive edge. The next step for us is the measurement of content-level performance, which is going to provide a new level of transparency and accountability to our customers.”
“We are delighted to natively equip Bekon Media with our audience measurement and content optimization solutions”, said Ke-Quang Nguyen-Phuc, CEO Quividi. “Advertisers will be able to leverage Bekon’s high-end screens and Quividi’s platform to deliver engaging data-driven campaigns and measure their performances.”
Bekon intends to grow its network nationwide, with additional screens due to be deployed in the next 12 months. The next screens will be installed in Christchurch and Auckland in early 2019.
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