THE WESTFIELD NETWORK USING QUIVIDI REAL-TIME INTELLIGENCE TO DELIVER HIGHER R.O.I TO BRANDS
- USA, 2020 -
In 2017, Unibail-Rodamco-Westfield (URW) Brand Ventures launched The Westfield Network, a state of the art, digital out-of-home media network counting 471 DOOH screens in 18 premium retail destinations across the US. Understanding that URW’s brand partners were searching for more than just a digital display, each screen is equipped with Quividi’s Audience & Campaign Intelligence Platform.
It enables them to run digital campaigns offline with the same capabilities as online, with AB testing, triggering and real-time optimization. It also supports unique media experiences that increase significantly brand awareness, store traffic and conversion at the register. More than 400 brands in leading consumer retail, luxury, entertainment, and telecom have advertised on the network, to date (July 2020).
As brands need increased transparency and security when it comes to buying media and measuring advertising campaigns, URW wanted to enhance the capabilities of their network to provide complete campaign transparency and guaranteed impressions; a breakthrough in the DOOH industry!
INTERVIEW: LOREN MILLER
During our 2020 International Conference, Loren Miller, Senior Vice President, Brand Ventures, Asset Strategy & Innovation, discusses its 360° partnership with Quividi to create unique media experiences