THE WESTFIELD NETWORK USING QUIVIDI REAL-TIME INTELLIGENCE TO DELIVER HIGHER R.O.I TO BRANDS

- USA, 2020 -

BACKGROUND

In 2017, Unibail-Rodamco-Westfield (URW) Brand Ventures launched The Westfield Network, a state of the art, digital out-of-home media network counting 471 DOOH screens in 18 premium retail destinations across the US. Understanding that URW’s brand partners were searching for more than just a digital display, each screen is equipped with Quividi’s Audience & Campaign Intelligence Platform

It enables them to run digital campaigns offline with the same capabilities as online, with AB testing, triggering and real-time optimization. It also supports unique media experiences that increase significantly brand awareness, store traffic and conversion at the register. More than 400 brands in leading consumer retail, luxury, entertainment, and telecom have advertised on the network, to date (July 2020). 

 

OBJECTIVES

As brands need increased transparency and security when it comes to buying media and measuring advertising campaigns, URW wanted to enhance the capabilities of their network to provide complete campaign transparency and guaranteed impressions; a breakthrough in the DOOH industry!

In this model, URW’s brand partners get a risk-free impressions guarantee, where they only pay for the audiences they reach. Meanwhile, URW intended to provide brands with enhanced live data intelligence, to support complete performance transparency but also drive campaign optimization and R.O.I.
 
 
 

RESULTS

In July 2020, URW Brand Ventures successfully introduced its new real-time impressions guarantee, powered by Quividi’s Audience & Campaign Intelligence Platform and data science.  The enhanced Westfield Network encompasses accurate impressions, trusted campaign delivery, and exclusive live data intelligence. Learn more about the results through the download link below.
 

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See how URW uses Quividi's platform to provide brand partners with campaign transparency and guaranteed impressions.
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