CLEAR CHANNEL OUTDOOR

In “Le Jardin de Clear Channel” at Cannes Lions 2018, Quividi showcased its mood detection system powered by our AI algorithm that allows the experiencer to scrolls through a set of options and depending on their facial expressions, detected by a DOOH screen, they can choose and answer as they please.

The ice-cream experience consisted in asking the approvement of people in front of the screen by asking them to approach in front of the camera, when they decided to participate, the screen showed different ice-cream flavors with a CTA, accepting with a smile when they decided its on the preferred flavor. When this happened, the cartoon transforms into a real-life ice-cream that was given to the participant from an cart just beside the DOOH station. 

This interactive campaign allowed to demonstrate the interactive campaigns that Quividi can create with its AI software platform, respecting our privacy by design policy and everyday experinces for clients.