Get to know how data brings transparency and accountability
and enables new monetization models for DOOH.
Compared to online advertising, DOOH is still in the process of establishing, fine-tuning and standardising industry-wide and generally accepted currencies, KPIs and data sources that all advertisers could rely on. We look into the underlying reasons why the data is so important to all the key DOOH industry players.
There are many data sources available to measure and optimize Digital-Out-Of-Home campaigns. We break them down and analyse challenges and opportunities associated with each of them.
We review the most important metrics and KPIs in Digital Out-of-Home advertising for trading and campaign performance tracking and explain how they compare to their online counterparts.
Advertising efficiency is of paramount importance to any brand in their marketing strategy. To plan campaigns efficiently and evaluate their actual performance, marketers need data. We explain the metrics most commonly used to assess the effectiveness of DOOH campaigns.
Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.
DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.
Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
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