This video is an extract of our “Smart Machines in Retail” webinar that can be accessed here.
adPlanet is the leading digital out-of-home media network located in retail and grocery stores in the USA. Serving 115 markets with 6700 locations, adPlanet delivers 1.9 billion impressions monthly, giving brands unparalleled access to grocery audiences at scale.
Quividi is the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens.
adPlanet selected Quividi’s Sampling and Extrapolation solution to get high-fidelity audience data for its 6,700-screen network.
Sampling & Extrapolation, the market-leading sampling approach to model a DOOH network’s audience, estimates the minimum number of screens needed to collect audience data to then extrapolate the audience accurately to the entire network.
The two partners selected a sample of representative screens that guaranteed that the network beat the accuracy levels expected by the advertising industry.
The approach also enabled adPlanet to perform the deployment of the Quividi solution in a matter of weeks and save on capital costs.
“Quividi enriches Coinstar’s adPlanet data stack with first-party audience data. Quividi data also enables adPlanet to transact its inventory programmatically, providing marketers with a flexible and agile solution to reach shoppers at the point of sales.”
Bob Corkery, Head of Advertising sales , adPlanet
Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.
DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.
Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
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