Clear Channel International
- France, 2017 -
The SnapDOOH experience was a two-screen project where the user got his best smile projected on a video wall for a 10 seconds hall of fame. It was shown on the huge rooftop screen managed by ClearChannel, overseeing the Croisette in Cannes, during the 2017 Cannes Lions Festival.
The first screen incited nearby audiences to approach and checked if they’d like to enroll. Their picture was taken and, upon a second smile confirmation, uploaded to the cloud.
The second large screen then rendered the picture and assigned it an award based on the gender, age, presence of facial attributes, etc. For instance, a bearded man with glasses in his 30s would be granted a “Best hipster award”.