Coca Cola is the World’s largest nonalcoholic beverage company. In Europe, they own and operate a range of in-store merchandising formats that they deploy across small and large stores.
Coca-Cola wanted to increase the ROI of its merchandising by understanding the whole shopper engagement funnel for its different merchandising concepts.
Mini PCs were fitted with Quividi’s solutions and embedded behind entire section shelves or inside Coca-Cola furniture (end-caps, freezers…), across 3 European countries.
Quividi’s data helped Coca-Cola design the whole conversion funnel for each merchandising concept and location (Entry into store > Visit aisle > Walk in front of shelf > Consider product > Purchase). It also enabled them to conduct A/B testing for each format and store placement and understand which combination worked best for them.
Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.
DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.
Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
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