COCA-COLA
-EUROPE, since 2017-
BACKGROUND
Coca Cola is the World’s largest nonalcoholic beverage company. In Europe, they own and operate a range of in-store merchandising formats that they deploy across small and large stores.
OBJECTIVES
Coca-Cola wanted to increase the ROI of its merchandising by understanding the whole shopper engagement funnel for its different merchandising concepts.
PROJECT
Mini PCs were fitted with Quividi’s solutions and embedded behind entire section shelves or inside Coca-Cola furniture (end-caps, freezers…), across 3 European countries.
Quividi’s data helped Coca-Cola design the whole conversion funnel for each merchandising concept and location (Entry into store > Visit aisle > Walk in front of shelf > Consider product > Purchase). It also enabled them to conduct A/B testing for each format and store placement and understand which combination worked best for them.
