Digitas LBI

- France, 2014 -

Digitas is a global marketing and technology agency that transforms businesses for the digital age. Part of Publicis group, it has offices in 26 countries.

For Klepierre, a leading mall operator in France, Digitas came up with the idea of an “inspiration corridor” at the entrance of a mall, where visitors would be shown a selection of stores and products based on their demographic profile, their outfit and their past purchase history. Quividi provided the anonymous demographics solution.

The project was granted several awards.