Stimorol

- Sweden & Denmark, 2017 -

When the Stimorol gumstick brand wanted to hit a large chunk of the teenagers and young adults in Sweden and Denmark, they asked the MKTG agency (part of the Dentsu Aegis Network) to design an omnichannel campaign that would work across digital and physical locations.

Besides creating a branded profile on Tinder and a Facebook event page, MKTG challenged people at open air festival to test their flirting skills onto 2 digital signage screens running a campaign designed with VidiStudio. Some 20 different clips featuring an actress and an actor had been filmed earlier, that enticed festival goers to test their charms at them (‘Make your best smile’, ‘Show me a …”). VidiReports would detect how well the audience complied and linked clips together into a responsive experience.

Over 40.000 persons participated, each for up to 2 minutes of attention, and the brand awareness rose by 15 points compared to the year before.

Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.

DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.

Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).

Platforms

Audience Measurement Platform

Performance Merchandising Platform

Programmatic

Audience per content

Campaign Intelligence