SWIFTMILE

- USA, 2021 -

BACKGROUND

Swiftmile, the pioneer in micro-mobility charging infrastructure and technology, deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays. 

Quividi is the pioneer and World #1 audience & campaign intelligence platform for DOOH & Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens.

OBJECTIVES

Swiftmile wanted to elevate the advertising experience for the brands, media agencies and programmatic platforms willing to reach the millions of consumers passing its new charging hubs rolled out throughout downtown Miami.
 
They selected Quividi to provide high-fidelity impression data and enable marketers to contextualize their messaging against any demographics in real-time.
 

PROJECT

Each Miami hub features a two-sided 55″ advertising screen equipped with AMP Outdoor, Quividi’s platform that counts and classifies pedestrians and vehicles simultaneously to generate live traffic and unified impression data.

Quividi data is used to understand better the venue visitors, provide impressions multipliers and help media buyers target the right demographics.

“”We are excited to be partnering with Quividi. I believe in the product and I know that they are the standard for Anonymized Video Analytics in the industry.”

Joel Martin, Vice President of DOOH, Swiftmile