Quividi is attending this year’s Cannes Lions, introducing its creativity, viewability and programmatic lines of DOOH products and services.
Eye Care What You Wear with Kirk&Kirk and Bastard.London
Quividi and Bastard.London – creators of contextual photographic experiences – have teamed up with luxury eyewear brand, Kirk&Kirk, to deliver personalised, contextually triggered content to digital screens in the Clear Channel Playground.
The screen will invite an individual toward the screen and – by collecting information around three data points, through a video sensor – 1. Gender recognition 2. Colour recognition 3. Does the user wear glasses – will display a personalised piece of eyewear to match the style of the person in front of the display.
For example, if a (1) woman with a (2) red shirt (3) not wearing glasses is in front of the screen, then the female model and red pair of sunglasses is displayed, if it’s a (1) man with a (2) blue shirt, (3) wearing glasses then the male model and blue pair of glasses is displayed.
SnapDOOH: You’re Cannes Lions worthy, now everybody else knows!
Quividi will be inviting people to the Playground to have their picture taken in front of a digital OOH screen. The sensor taking the picture will analyze the person in front of it and dynamically award a humorous accolade depending on what’s on the screen. For instance, a man with a stylish beard may be awarded the “Top Hipster Award”. The best looks and personalised displays will make it onto Le Grand Screen, along with a quirky accolade.