OPTIMIZING VENDING SALES WITH AUDIENCE ANALYTICS
Innovative Foto is the largest manufacturer, operator and distributor of digital imaging photo booths in the United States with 2,200 booths operating nationwide. Its fleet, installed in malls, retail stores, movie theaters, and hundreds of other consumer destinations, yields tens of millions of customer interactions annually, and is seen by millions of passersby each month.
Innovative Foto’s booths feature a 43 (37”Tall x 21”Wide) inch screen on the outside of the unit, showing messages to entice consumers to engage and interact with the machines.
In 2017, Innovative Foto started collaborating with Quividi to measure and classify the audiences around their units and hopefully better convert them into sales of photo strips.
From audience analytics to optimized content and increased purchases
Innovative Foto wanted to understand the audience traffic at a selection of locations to confirm the messaging was enticing and resonating with the audience. They ran a two-week test where they analyzed the audience around the booth and then compared it to the purchasing and interactions times within the booth.
With the audience data from week one, Innovative Foto had the goal during week two, to optimize the creative content played on the screen to better target the audience that was around the booth. This would be measured by tracking the changes to the attraction rate and measuring any impact on purchases.
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