Quividi, the world’s leading audience & campaign intelligence platform for DOOH & Digital Signage, and Enmedio, Colombia’s leading Digital Signage Integrator and DOOH network operator, announce the extension of their strategic partnership. The two companies have been collaborating since 2010, providing the highest fidelity audience data to the Colombian DOOH market.

Enmedio will now deploy Quividi’s platform on more than 450 screens, located in prime areas such as corporate and institutional buildings, medical centres, gyms, supermarkets, malls and large format OOH LED screens. 

Commenting on the extension of this partnership, Laetitia Lim, CEO of Quividi, said: “Quividi and Enmedio are two pioneers and leaders in the DOOH and digital signage industry, sharing the same DNA of consumer engagement excellence through real-time data-driven communication. We are glad to reinforce our collaboration and provide our audience measurement and content contextualization capabilities across a larger part of Enmedio’s screen inventory.”

Sebastian Obregon, CEO of Enmedio said “We are proud to be the first company in Colombia to implement the audience metrics in OOH space since 2010. We are 100% digital and strongly believe in the importance of providing our advertisers with real metrics and results on their campaigns. We are committed to this matter and are glad to count on Quividi’s support and continuous innovation for this.” 

Enmedio and Quividi are already discussing new areas of collaboration around enhanced campaign contextualization and programmatic capabilities.